As a group, we decided that these were the the questions we needed ot establish who the audience is, what they like and what they do. Again, like the demographic questions, you need to figure out how you are asking these questions – this will be your methodology (collection of techniques being used). Use a variety of techniques – so, some questions should be asked as questionnaires, some as Vox Pop, and some through other social networking methods.
What are your hobbies?
What is favourite genre of…
What are you favourite…
How often do you watch / consume in a week….
How often do you use / Access…
How do you access…
How long do you access…. in a week?
How do you do your coursework?
i.e. In college, at home, online, on paper, exams, course work…?
Do you download legally or illegally?
Who are you favourite…
- Role Models?
- Actors / performers?
What do you use Youtube for?
- Cute Videos (Cats / Kittens / Dogs / Puppies / Chipmonks etc)
- Music Videos
- Video Games
- Comedy clips
- User Generated Content
How many media devices do you use at the same time?
So, the things you need to establish about your audience are…
- Ethnic Origin
- Home (Location they live)
- Job / Income
- Hair colour
Phrase these as question – and remember, some may cross over -so we can establish that someone has a tattoo, which leads us to believe they like them, which would be psychographic information….
The opposite or research is assumption. If we are looking at creating an audience profile, we are removing the assumptions we have and creating one profile to summarise a mass of people. This involved classifying in terms of Socio economic status, gender, age, location, likes and dislike, behaviour, consumption….
We looked at our assumptions of people form Bridgwater, Media Students and 16-19 year olds…
The assumptions of how we define 16-19 year olds
The assumption of what people from Bridgwater are like
The assumptions of what a Media Student is like!
So, our target audience would appear to be a single mother on benefits who rarely washes, is drunk and on drugs, spends all day in bed watching youtube while pretending to work and definitely not reading any books.
While this is close, it is not very helpful. So, what questions do we need to ask and how do we need to ask them?
Well first of all quantitative is a large quantity of detailed research and findings. Qualitative is the quality of the research, meaning is the information relevant and appropriate enough and is it formal or informal. Usually formal pieces of research usually provide better quality research than informal research does. Quality is always better than quantity though.
I have changed the theme. After using the original one a few times, it was obvious that it was a slow clunky beast of a theme – possibly due to a large amount of graphic in the background. So, I’ve found a lighter one (in several senses of the word).
From an audience perspective, how a web site operates will affect how it is perceived – you can write the most inciteful, inventive, creative content in the world of content, but if the web site takes 2 minutes to load, won’t scroll and looks like a migraine the audience will not do the 4 most important things that an audience needs to do – 1. engage with the site and take note of the amazing content 2. Stay and explore the site to see all the other amazing content and 3. Revisit the site to see if there is any update content! With these 3 in place, you may get the biggie – 4. Share your site so others come and visit it!
As you do you own work for your submission, be considering how the audience will actually perceive what you have created.
This blog has been created to examine media theories and how they are applied to all media products.