The opposite or research is assumption. If we are looking at creating an audience profile, we are removing the assumptions we have and creating one profile to summarise a mass of people. This involved classifying in terms of Socio economic status, gender, age, location, likes and dislike, behaviour, consumption….
We looked at our assumptions of people form Bridgwater, Media Students and 16-19 year olds…
So, our target audience would appear to be a single mother on benefits who rarely washes, is drunk and on drugs, spends all day in bed watching youtube while pretending to work and definitely not reading any books.
While this is close, it is not very helpful. So, what questions do we need to ask and how do we need to ask them?