The opposite of Research

The opposite or research is assumption. If we are looking at creating an audience profile, we are removing the assumptions we have and creating one profile to summarise a mass of people. This involved classifying in terms of Socio economic status, gender, age, location, likes and dislike, behaviour, consumption….

We looked at our assumptions of people form Bridgwater, Media Students and 16-19 year olds…

The assumptions of how we define 16-19 year olds

The assumptions of how we define 16-19 year olds

The assumption of what people from Bridgwater are like

The assumption of what people from Bridgwater are like

The assumptions of what a Media Student is like!

The assumptions of what a Media Student is like!

So, our target audience would appear to be a single mother on benefits who rarely washes, is drunk and on drugs, spends all day in bed watching youtube while pretending to work and definitely not reading any books.

While this is close, it is not very helpful. So, what questions do we need to ask and how do we need to ask them?

 

About Alan Hardcastle

Media Lecturer with an interest in Pedagogy and Politics. View all posts by Alan Hardcastle

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: