Quantitative, Qualitative, Primary & Secondary Research-What Are They?

Well first of all quantitative is a large quantity of detailed research and findings. Qualitative is the quality of the research, meaning is the information relevant and appropriate enough and is it formal or informal. Usually formal pieces of research usually provide better quality research than informal research does. Quality is always better than quantity though.

If you find research that is really long winded but keeps the same good quality all the way through fine use it as long as it’s not too long. But if it’s really long winded and it doesn’t keep the same quality all the way through just don’t use it, you will only get downgraded for it if the information you highlight and annotate isn’t relevant, appropriate or necessary.

I am typing this blog in an informal way as you who are reading this are my target audience, if I was going to type a blog for a bunch of millionaires I would make it very formal. Primary and Secondary research are conducted and collected separately but are combined together eventually to be analysed and reviewed.

Primary research are things like focus groups, surveys, questionnaires and interviews. It requires you to actually go out and physically collect this data and research unless you are doing a survey online in which case you wait about a week or more depending on how long you want to wait until you recieve some results. Primary research is all about market research, observations and experimenting. Interviews for primary research can either be conducted over the phone or face to face. Nowadays you could even do it screen to screen on Skype or some other program.

Secondary research is just given to you for you to absorb the information, whether it be on a computer screen that has an internet web page on it, a magazine, a newspaper, a book, a comic, a tablet, a phone, an android, a iPhone or a iPad, a leaflet, a flyer or a poster. Market and Legal research comes into secondary research. It’s all about the synthesis and collation of data.

Quantitative research is unbiased and statistics, sociology, history, maths, political science, economics, mesurement, physics and psychology all come into it too. There are a number of theories about it, whether it be statistical, mathematical or computational ones.

Both Quantitative and Qualitative research are involved in market research also. Qualitative research also involves decision making, social sciences and socialism, understanding and observing human behaviour and it’s patterns and samples of things.

There are many research hypotheses that back up and support many of the theories I have covered in this post.

Scientific measures, variables and models come into Quantitative research also. The development of certain instruments under experimental control result in the manipulation of variables. The collection and collation of relative, appropriate, necessary, relevant and empirical data and information is imperative. Even though this is this blog is about media, Science does come into media sometimes.

The hypothesis and theories I mentioned  and examples and methods of how to find and obtain them can be found on this Wikipedia page about quantitative research:


An other relevant information about this blog post can be found at these Wikipedia links:

http://en.wikipedia.org/wiki/Qualitative_research, http://en.wikipedia.org/wiki/Secondary_research,


About adambutt2

I am a media student at Bridgwater College and I like Star Wars, Torchwood, Primeval, Atlantis, The Musketeers, Our Zoo, Doctor Who, Hollyoaks, Merlin, Transformers, Marvel, DC, LOTR, Harry Potter and Sherlock :) View all posts by adambutt2

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: