In order to define what group of people go into what socio-economic group on the socio-economic scale we need to determine their socio-economic status first. With the question examples in my previous posts I have covered genres, ages, gender and looks so far. But no it’s time to get to the very core of it all, deep within people’s mind sets and tap into their psychology of why they do certain things and why they watch, use and read certain things. Also their personalities come into it too.
This is when geodemographics, psychographics, religion, regional identity, ethnicity and sexual orientation come into it amongst other things. We need to identify what content is mainstream, what content is alternative and what content is niche. This is not only for our target audience but also for the purpose of the project.
You can find quantitative audience research on websites such as BARB, ABC and RAJAR (Radio Joint Audience Research) to obtain the latest viewing figures but also viewing figures that go way back. The ABC website is the official website of American TV channel station ABC. RAJAR are the official body that measure radio audiences in the UK. On behalf of the commercial sector they are jointly owned by RadioCentre and the BBC. They have 310 individual stations. BARB are the official source of TV viewing figures in the UK. The constantly find new way to develop and measure what the UK residents and general public watch. They research viewing figures and who watches what programs amongst other things as BARB stands for Broadcasters Audience Research Board.
Sexual orientation is if someone is straight, gay or bisexual as this may effect what certain content they consume and what they are into. Regional identity and ethnicity are linked really much. Ethnicity is whether you are white or black, and regional identity is whether you are British citizen, UK citizen, both or something else.
These two things come into it because the country where some one comes from and where they originate from effects what content they consume and they want things relating to their culture and their family’s way of life as they probably act similar to their other family members as they were bought up in the same way. It depends really on whether you were born in the UK and your family comes from another country, or whether you were born in different country and moved to the UK. It also depends at what aged you moved to the UK too, because it’s different if you moved as a baby as opposed to say a 16 year old.
If they were born in the UK most likely they would want to consume content similar to your average UK citizen, but if they weren’t born in the UK chances are they would want to consume content from their own country on the internet i.e. You Tube. They are some people that like to consume both content from their past country and content from the UK and some people who like to consume content from not necessarily all the countries in the world but most of the countries in the world so they have a wide variety of content to choose from and consume and enjoy so they get the best of both worlds and they get something different now and again.