Audience Profiling

Audience profiling is where demographic and psychographic factors are taken into account to determine the appropriate target audience for a company to target their product at. This is very effective as it allows companies to determine how they should promote their product to make sure that the product can be as successful as possible.

To determine an audience profile, the audience can be referred to by a mix of a single main category and a number of sub-categories. The main categories are mainly factors such as age and gender but the sub-categories take a number of different factors. These can include geodemographics, which profiles people based on where they live, regional identity, just like geodemographics but instead based on a persons regional location where they live, socio economic status, which bases an audience on their personal wealth and jobs, sexual orientation, based on who mostly a potential target audience is sexually attracted to and, finally, a target audiences preference to mainstream, alternate or niche media.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: