Market Research

Market research exists to collect and analyse information about existing products and films so you can apply the research, and create better versions of the product. The product would be broken down and analysed so all components can be looked at in order to achieve a better understanding of what’s out there already and how it can be improved. They would investigate things like product placement, which is when a company sponsors the film so that their product is featured in the film in a way that is noticeable. As well as this, the effects of advertising would be investigated, like if a website was included on an advert, then traffic to the website can be recorded.


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