Qualitative Research

Qualitative Research is when the research you conduct is about the person in terms of why and how rather then what and when. It would include things like film reviews, which you would find in magazines and on the internet or responses to advertising campaigns, which you would find out through viewing figures, and if it is a direct response advert, then traffic to a website or through a phone number can be recorded and reviewed, to see if it is successful or not. Another type of qualitative research that is effective is open questions on a questionnaire, so the person who is taking it can answer the question thoroughly and give an explanation to why they chose a certain answer, therefor giving more information to help understand what the audience wants or likes.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: