Quantitative Research is about the statistics research, like income, age or where the target audience lives, and is more about the what and when rather than the why and how. To collect this research, you would review ratings of shows, sales of DVDs or through questionnaires where the answer is multiple choice, which makes it easier to put into statistics and create charts to review.
May 9, 2013
This entry was posted on Thursday, May 9th, 2013 at 4:14 pm and tagged with glossary, Quantitative Research, research, Statistics and posted in Audiences. You can follow any responses to this entry through the RSS 2.0 feed.
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