Production Research

Production Research

Production Research is questioning the product in hand and ensuring it covers the requirements for use and of the target market.  This covers all the areas when producing the product and distribution, you know the market and the audeince is there now time to actually make the idea.

Content

This is what the end product will consist of.  In terms of a music video the elements that convey the story, urban backdrop to a man in a suit singing his troubles away.  This can be shown as a storyboard and props list, what elements will be seen?

Viability

How likely the product is to becoming a reality, costs, availability, location and distribution are all major factors.  A mission plan and schedule will help give an overview into the project and from this you can determine if it is viable.

Placement Media

This can often be easy ways for productions to increase their budget with little effort.  Product placement is inserting the product or brand into the music video for a fee.  Images of the product and points on the storyboard where it will be shown will need to be drawn up.

Finance

A spreadsheet will need to made showing the outgoing costs and the incoming funds with a breakeven point.  With any production there should always be a reserve amount of money as a back up incase one of the other production days doesn’t go according to plan.

Costs

The expenditure of the production will be put into a spreadsheet.  For a music video these cost may consist of: location, actors, crew, props, equipment, post-production and distribution.  This can be weighed up against the budget and then the variable costs can be negotiated, these would usually be days on location or studio and equipment hire.

Technological Resources

Software, music, design and text, these are all intellectual property protected by copyright.  The laws over these are slightly different depending on which country you’re in but to use a piece of music will cost the production company, as they have to pay a fee to the copyright owner.

Personnel

All employees employed in the company or for a service should have a contract of employment.  The type of contract can vary depending on the individual’s position.

Locations

All of the locations used for a music video shoot will have first been scouted by the locations manager and reported back to the director with recce notes and pictures.  Once the director has seen the sites and approved these will be used.  Movement orders, risk assessments and release forms will need to be filled out as part of the official paperwork.  If the location of the production office is not close to the shooting location and so accommodation may be needed.  Should the end result go out in a physical form rather than online and digitally, the location of the distributer will need good transportation channels.

Distribution

The product is made and works great however if no one can view it, it wont be successful.  Audience research will indicate how people like to view media content, on the move on their mobile, laptop, television and so on.  To grab the audeince the content needs to be shown where they will see it.


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