Addressing the Audience

When creating a product (film/show) the production needs to understand how to address this product to the audience, this will depend on what their target audience is after i.e. colours, content (sound, visuals, imagery), tittle fonts etc. By doing all the previous research the production should then have some sort of idea on what the film/show should include, to make their specific audience want to watch it then hopefully buy it.

Colours:

This is to appeal to the audience by using with the base of the genre i.e. if it’s an action pack product then the colours need to bold and sharp to match the action, again if the genre was thriller then the colours would need to be dark, dingy but also most productions would add the subconscious colours i.e. yellow stands for danger (something bad is going to happen) this can be show via clothing, object etc, and red can show death or something bad has already happened this can be shown by blood.

Fonts:

This is basing on the style of writing and the fonts used for both the title and the ending credits and sometimes within the product. So depending on the type of film depends on the type of font they use for example for ‘Batman’ they used a font that formed into bat ears within the corners. Another is ‘Sleepy Hollow’; this font is shown in the old fashioned style italic style, as the film itself is based in the olden times. Link to website: http://www.madtuts.com/2010/02/85-famous-tv-movie-fonts/

movie_font_batmanmovie_font_sleepyhollow
Sequence:

This is based on the common features used within a product for example in films where there is a lead gangster, something always gets stolen from them or someone in their family gets killed then they would always send out ‘the boys’ to go and get the culprit and kill or to get ‘the boys’ to bring them back to the gangster leader.

Images:

These are used in all products, they are what the audience sees, but it’s how they are shown and presented that makes the film/show what they are for example, there are a lot of products that hold old images that can be represented as a flashback i.e. Titanic, with the photo of the main character in the begin, created a flashback and made the scene carry on back in the past.

Sound:

Just like the imagery the sound is just as important (unless it’s a silent movie) this is based on the audio output and how it is heard for example, if there is a horror movie and there is a scary aspect where something pops onto the screen or something loud happens and the sound is too quiet then it wouldn’t match the action, as it wouldn’t be giving the audience the shock factor they would be looking for.

Words:

This is based on having a good script to make the product work for example when there are quiet scenes between two people who are talking for a space of about 5 minutes then the producers needs to keep the audience intrigued and not make the scene too long winded, this is basing on the words the characters are using but also how they are spoken.

Technical:

This is based on what is included within the product, for example ‘Transformers’ have a lot of technical aspects within the film, basing around the special effects used and the style of the edit.

Symbolic:

This is when the film/show includes symbols that can be created accidently or on purpose for example if there is a shot of a person wearing a cross necklace it could symbolise their Christian beliefs another example could be flowers symbolising freshness, cleanliness, beauty etc.

Linguistics:

This is based on the languages used within the films for example ‘Star Trek’ use Klingon for their native language, ‘Avatar uses Na’vi, another would be when there are films that have pasts which covered over hundreds of years, sometimes the when they find an aspect basing to the past (scrolls) then the language within is usually Latin.


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