Audiences For Media Products

Audiences For Media Products




This is television series that follows the life of Jack Bauer, a C.T.U agent racing against the clock to save the nation from terrorist schemes.


The series has an age certificate of 15 in the UK but that doesn’t necessarily mean that is the intended target audience.  As the series spanned television channels from 2001 – 2010 it picked up audiences along the way not necessarily being followers from the beginning.

The show features scenes of torture and violence along with technical terms and subject terminology being used throughout.  The themes and ethical issues faced within the show are also advanced for a young audience and unsuitable hence the age restriction.


Being an action series with a strong male lead role stereotypically this would appeal to men more than women; this is further backed up using demographic statistics found on IMDB and Facebook.  IMDB shows the number of people that have either commented or given a rating for the show – women = 9376 and men = 59384 showing a considerable diversity.  The largest number of votes came from males aged 18 – 29, which coincidently is the same age range for the largest number of female voters.  The show is very active using modern technology, which will appeal to this age group.  This data however isn’t conclusive proof that 18-29 year olds are the target market as older members may decide simply not to vote.

Using Facebook as the marketing tool it really is you can identify the number fans in the UK – Male = 288, 060 and Female = 172,90 and so this backs up the number of votes seen on IMDB.  The age group is also very similar to the stats seen – 59,200 males and 26,620 female fans.  The themes appealing to young adult males has reached its audience as seen from the votes taken in the IMDB website.  Reviews from fans and viewers can be posted on the 24 Facebook page and gives direct feedback from those having seen the show and can influence the creative decisions knowing what worked and what didn’t.





The Big Bang Theory


This is a popular comedy show about a group of nerdy scientists and their attractive neighbour.  The show addresses the audience from two perspectives giving a humorous effect.  Some watch the show looking at the nerds from the neighbour; Penny’s point of view and others enjoy the nerdy, science orientation.  This therefore appeals to a wider market not needing to enjoy comic books and science experiments to find the jokes funny.

The language used is technical and complicated for the audience to understand and so Penny acts for the audience asking the questions the audience needs to know to understand, this juxtaposition of the nerds thinking they were already speaking in a simple way.  Each character is different giving a diversity of characters to be related to, their likes and position in life all vary and when combined create an unusual experience for the viewer.  As the show uses standard and technical language it appeals to a wide target audience, IMDB demographic figures indicate that the age group from 18 – 44 in males all enjoy the show and females aging in the 18-29 age bracket.  Characters have expanded and more female scientist now appears on the show to entice more female viewers and it has worked well.

The demographic aimed at will often be featured in the show as they can then relate to the characters so many people with a keen interest in science and fantasy will relate to the scientist characters, those that embrace life in others ways can relate to Penny’s characters.  The juxtaposition creates humour between the characters.  The characters also work at the university and bring up common topics around the institute brining in university student viewers, learning about topics seen in the show and in the same environment.


IMDB allows users to rate the show from 1 – 10; users are placed into age categories and are separated by geographic location either within the US or outside.  The ratings can then be monitored to see the audience response to an episode to see if it worked well reaching the target.  To go further in depth, social networking sites allow users to leave comments so producers can see exactly which elements worked and should be incorporated again.  Producers can then constantly include more of what works and less of what doesn’t building on the audience’s response.  Websites like BARB used in different countries give an indication to the number of viewers for the show.  If the viewing figures drop the producers can use all of the other audience information to determine why.





This is a mobile application designed to make any photo look professional.  It appeals to the student market using their phones as camera but like capturing shots that look great.  It is very simple to get to grips with and quick to use.  The app uses simple language so anyone can use it but are mostly image based icons displaying what the function does.  Sharing photos on social networking sites is a very common thing now and so the app allows users to sync their photos directly to their own page.  Expanding on this idea Instagram has its own online site for sharing photos amongst other users as a database for amateur photographers.

Instagram has its own Facebook page, which shows how many people have ‘liked’ the application – 4,114,960.  The app has proven to be most popular in London, England and being used most by 18-24 year olds.


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