The purpose of qualititative research is to obtain and gather detailed, long winded, mostly formal information about a certain subject or several subjects. Usually this type of research is full of long words and long sentences.
The purpose of Quantitative research is to obtain and gather statistical information, so this could be anything from numbers, decimels and percentages to views, likes and dislikes. An example of where you can locate this type of information is on video websites such as You Tube. It could be the percentage of people who watch something, or the percentage of people who watch something, as liking something is different to watching something, but they are linked. Some people are massive fans and watch every single episode of a program, whereas others are just casual fans who catch the odd episode here and there.
You can see how many people have viewed a video on You Tube and how many people have liked and disliked a video on You Tube. However, people may like a video but may not take the time to actually physically click the like or dislike button, so therefore this would drastically alter the statistics and make most of the likes and dislikes false and most of the views true. Also you have to actually sign up to You Tube and have an account to sign into to actually dislike, like and comment on things on You Tube. So the number of comments is limited too, as there would probably be more comments if people didn’t have to sign up and sign in. This would actually help obtain more people’s points of view, opinions and more conflicting views would arise. Some people might not take the time to sign in, others won’t even sign up in the first place!
The purpose of primary research is to obtain and gather information in a way that involves either just one person going out or a group of people going out to actually physically get this information off of other people. It can involve things such as face-to-face interviews, surveys and questionnaires.
There are four types of surveys and questionnaires, one would be face-to-face asking people questions and they answer and you write them down, second would be face-to-face again but this time you give them the pieces of paper and pen and they write down their answers themselves after they read the questions, third would be conducting one over the phone (which is probably not the best option as many people put the phone down on you and hang up), and fourth would be producing a survey online on a website such as Survey Monkey and sending it out on a website i.e. a social networking site e.g. Twitter or Facebook.
Original primary data can be found in a collection of primary research. Direct observations, physical sciences, experiments and competitative intelligence also come into it too. A number of research subjects can be found to have taken part in the experiments most of the time. It is a combination of market and acedemic researches.
Primary research is taken from first parties, whereas secondary research is taken from second parties.
The purpose of secondary research is to gather and obtain information from a variety of sources, most of which are reading materials. The already printed information can be highlighted and annotated to identify the key points in a bit of information, but the ones that are not already printed can be printed out to then be highlighted and annotated on. You can obtian secondary research from books, leaflets, flyers, posters, magazines, newspapers, comics and the internet. It is a combination of medical, legal and market researches. Secondary research can also be known as desk research and it involves collating and collecting information that already exists. It’s ultimately a summary and synthesis can come into it sometimes too.
Primary research involves people actually physically speaking quotes, facts and opinions whereas secondary research would be written facts, opinions and quotes. Audience research can be found in most of the the researches of have mentioned in this post.