How a product addresses the audience – Colour

Colour can affect the way that the audience reacts to what they are watching. Some films add a tint to create a certain type of mood, like The Ring, which is tinted blue to give a cold, creepy feel. Likewise, brightly coloured films, like animations, would attract children as the tone of the film would be friendly and happy. On the other hand, dark and de-saturated films would appeal to an older audience, as the film would include serious and sinister themes.

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