How a product addresses the audience – Images

Images are an important part to how a product can address the audience as it can change the way that they perceive a product. For family orientated products, like healthcare and furniture products, images of families are used, to create the sense that buying these products will enrich the consumer’s life.

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Another way that images are used, is through symbolism. Flowers are often used to symbolise different meanings. Red, pink or white roses are often used to represent love or romance, and often used on women’s perfume, as fragrances are often associated with romance.

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