Questionnaire Feedback, Primary Research

We created questionnaires basing on who our audience is, we created questions that we felt would appeal to the age group we were targeting (16-19), this is so hopefully find the humour side to the questions and would be happy to answer.

We originally created the questionnaires to be handed out to varied classes that fitted within the age groups and those interested in media, so our tutor took on the questionnaires and handed them out to their classes, but to try and grasp more feedback on the questions I created an online survey, but this came with a default as the usual site we would use (survey monkey) was out of use when we wanted to use it, so with the site we used, they only allowed a certain amount of days until the questionnaire becomes unseen from the holder (so I couldn’t access the vital information) unless I upgraded. Before however we uploaded the survey link onto Facebook, so the user could have access to it, but as we only want 16-19 year olds to reply I only sent the link out onto pages where I new the target audience would be the required audience.

Also to try and grasp more audience we created a video, which was created by myself and other members of our group. Within the video there was a voice over (James), speaking out the questions where there would be matching images overlaying the audio. We then created a QR to be pasted on the questionnaires to see if they would scan when the audience answered the questions.

The Feedback:

Males = 16

Females = 16

Age 16  = 4

Age 17 = 13

Age 18 = 6

Age = 5

Other = 4

Ethnicity  – White/British = 27       Asian = 1         Did not take seriously = 4

Transport – Walk = 8                     Car = 7 Bus = 7          Mixture = 10

Q1 – A = 20               B = 0               C = 11            D = 1

Q2 – A = 27               B = 2               C = 0              D = 3

Q3 – A = 1                 B = 25             C = 5               D = 1

Q4 – A = 2                 B = 10            C = 17             D = 3

Q5 – A = 2                 B = 7               C = 20            D = 3

Q6 – A =14                B = 5               C = 3               D = 10

Q7 – A = 0                 B = 14             C = 8              D = 10

Q8 – A = 1                 B = 24             C = 6               D = 1

Q9 – A = 26               B = 7               C = 2               D = 1

Q10 – A =2                B = 21             C = 6               D = 2

Q11 – A = 0               B = 8               C = 4               D = 19

Q12 – A = 1               B = 7               C = 22             D = 1

Q13 – A = 11             B = 9               C = 3               D = 8

Q14 – A = 20             B = 2              C = 0              D = 9

QR Codes Scanned  – Yes = 4     No = 19          N/A = 9

We didn’t get many responses from the YouTube channel relating to the video we created, which is showing that not many people scanned the QR code, which was displayed on the front sheet of the questionnaire. So for the future we would need to consider maybe labelling the QR code so our audience would know what’s included within the code. As the video on YouTube has 18 views (4 from our audience from the questionnaires), it shows that other people have checked out the video, but as there are not many views overall, maybe we should have considered creating more tags, so more people will then have access to watch the video. Even though we had 18 responses we still did not get any comments, which defeated the concept as we wanted people to tell us which character they would be so we would then have a concept on the most they selected i.e. A, B, C or D so we would then have a base on what that person, likes, does etc.

By looking at the feedback the general answers were:

Q1, Most do not have body modifications

Q2, Most wears their jeans around the waist

Q3, Most do own a Tumblr account

Q4, Most use Facebook quite a lot, they like to know what’s going on

Q5, Most scroll through their news feed until they get bored

Q6, Comedy is mostly their favourite genre

Q7, Most watch 1-5 hours of T.V a week

Q8, Most change their profile pictures occasionally

Q9, Most will pick up the wallet and give it back to the owner

Q10, Most drink once in a while

Q11, Most use YouTube for other things

Q12, Most would charge all of their gadgets  . . . technology heaven

Q13, Most would go outside and live if their Internet goes off

Q14, Most would take matches and food to a desert island

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