Iron Man 3 Trailer – Focus Group Screening

This is the video of the focus group viewing the trailer.  This is done to see how the audience reacts to footage as it’s being played.

Noticeable qualities:

–       0:26 – yawn

–       0:50 – all eyes focused

–       1:38 – audience members being distracted easily

–       1:46 – all eyes focused again as music speed increases


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