Audience research

Audience data – quantitative data such as age, gender, height etc.

Audience profiling – understanding an audience before hand so that, for example a product is aimed at the right type of people this can be done via questionnaires.

Demographics – is the most recent Statistical compilation of a populations attributes including gender, race, age.

Geo-demographics – is a combination of demography and geography for the application of business.

Consumer behavior and attitudes – are what sorts of things do people by and why do they buy them, is there a reason? This can be researched through these of questionnaires to gain qualitative data.

Audience awareness – is recognising before you create a product, what sort of audience are you aiming for, you would then, after selecting your audience go into doing background information on them.

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