Market Research

Product market – a mechanism that allows People to easily buy or sell products for example eBay or Amazon.

Competition – Contest between individuals or groups.

Competitor analysis – assessment of the weakness and strengths of current competitors.

Advertising placement – where a branded product is placed in a advert or movie etc to gain the attention of an audience in order to try and tempt them to go out and by the product.

Image representing eBay as depicted in CrunchBase

Image via CrunchBase

Advertising effects – advertising is used to sell a product and to do so businesses try to invoke an audience visually and orally  enticing an audience into a situation or creating a narrative for a product to capture an audiences imagination.

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