Qualitative research is collected by using the techniques of interviewing individually, making small focus groups of no more than fifteen people and using an observational techniques to overall gather direct and precise answers that are also more reliable than quantitative research giving accurate data.
May 23, 2013
Qualitative audience research
This entry was posted on Thursday, May 23rd, 2013 at 12:28 pm and tagged with classifying, glossary, research and posted in Audiences. You can follow any responses to this entry through the RSS 2.0 feed.
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