Game of Thrones – How the product addresses the audience.

game-of-thrones-posterGame of Thrones is an adult fantasy television show that is adapted from a series of books. The target audience for this show would be males, aged from 18-30. I’ve come to this conclusion because the content is mainly about war and medieval type fantasy. Many elements, such as lighting, colours, editing, acting, music, sound and modes of address all are crafted to appeal to the audience of the show. The modes of address in the show, not only range from informal to formal (slang etc.) but the accents are similar to English ones, with northern English accents for those who live in the north of the country, and southern accents similar to those who live in the south of England. Those who live across the sea from the main country are often heard speaking with a foreign accent.

Screen shot 2013-05-24 at 15.12.22We can see that it is popular with males from IMDb, which shows us the age groups and genders of those who have rated the show. Males aged 18-19 have rated it higher than females of the same age group. This reinforces the idea of how the shows many different elements have been catered for a specific audience. Although this rings true, the show has since gained popularity, and so more people are watching the show, and responding positively to the elements in the show.

Screen shot 2013-05-24 at 15.11.02

We can see that the show has gained popularity through Facebook, which records how many people are viewing the official page, and “liking” it. The graph at the bottom shows how more people are talking about the show increasingly, and that the main age group is those aged 18-34.

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2 responses to “Game of Thrones – How the product addresses the audience.

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