Pans Labyrinth – How the product addresses the audience.

pans-labyrinth-posterPans Labyrinth is a film that targets adults, even though it has a fantasy element, which is usually associated with childrens films, but it is included as it is sending a message that people of any age can experience and enjoy fantasy, but the film also features adult elements such as war, family issues and sacrifice, to balance out the content. All of the films elements, such as the colour, images, music, sound, editing and camera work create a film that brings fantasy and happiness to a time when fear and sadness were the emotions that were felt by everyone.




Screen shot 2013-05-20 at 15.40.48The statistics on Facebook show how it has gained popularity and is most popular in Mexico City, and that it is most popular amongst 18-34 year olds. These statistics are taken from how many times a person has “liked” the page and posted in it and portrayed it in a graph.

Screen shot 2013-05-24 at 14.32.59Likewise, on IMDb, on the Pans Labyrinth page, it has an overall rating that is broken down into different categories by the site into gender, age, and location. It is popular amongst females aged 18-29, which is the target audience that I would assume this film to be. This is due to the fantasy element to the film, and also because of the personal story of the main character, which is a young girl. Although this mainly appeals to females, it is also popular amongst males aged 18-29 which may be because the film is set in the war time, and because there are sinister moments that have horror aspects to them.

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