Spotify – How a product addresses the audience.

spotify-cutSpotify is a music streaming service that can be downloaded as an app onto smart phones. It appeals to a younger age group; teenagers, and people who use their phone a lot,  as it is easy to use and it can be linked to Facebook profiles so people can share what they are listening to. The logo in itself appeals to the target audience as it is bright, fun and catches your eye. The app is well thought out, and its simplicity in design makes it  a popular app. It features a most popular track list, amongst others, which is relevant to its target audience, as they often keep track of whats new, and whats popular.

Screen shot 2013-05-24 at 15.54.59On the Facebook page, we can see that it is incredibly popular amongst 18-24 year olds, and it talked about a lot, reinforcing its popularity within Facebook, and also outside of it.

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