Defining audiences

Audiences are defined by many different things that make them different and stand out. Finding out who the audience is can be done by finding out what they like, what their hobbies are, even where they live and what they don’t like. Knowing your audience is very important as they can potentially make or break your product so it is important to first get a background knowledge and knowing of who your target audience is. An example for this would be a chosen product idea that you think may appeal to an audience in an age group of 20-30 year olds. Before distributing the product it is necessary to first gather as much information on your target audience such as knowing where they live, what similar interests do they have to your idea and what they do not like. Once this has all been gathered then advertising your product will and hopefully have a greater effect on the target audience.

An example of defining a target audience:

A young audience aged 16-21. Likes and interests.


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