Cultivation Theory

Cultivation theory was a theory first approached by Professor George Gerbner, dean of the Annenberg School of Communications at the University of Pennsylvania. He began with researching the effects of TV in peoples lives, some Cultivation theorist argue that there is long term effect which starts in small amounts and eventually builds up. A person who watches TV all day every day is considered to have a cultivated attitude were that person becomes heavily attached to TV and knows more about TV programmes than the real world, which has caused debates about the effects it has on young children both socially and education.

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wannabe Political commentator and culture wars observer! View all posts by Alex

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