According to this site (http://www.slideshare.net/EmsAlice/the-hypodermic-needle-approach) Hypodermic Needle Model means that the mass media has massive influence on what the audience does. As the media injects messages into the audiences minds to control the way we, think, eat and react to events on news coverage like the attack of the soldier in Woolwich as the Live coverage showed the viewer graphical scenes of the attack and phone footage of one of the attackers talking to a members of the public. The next day the BBC showed footage of both attackers being shot by the police, as they want to show people that the police will act on these incidences and to discourage any other attackers in the future.
July 1, 2013
Hypodermic Needle Model
wannabe Political commentator and culture wars observer! View all posts by Alex
This entry was posted on Monday, July 1st, 2013 at 3:41 pm and tagged with hypodermic needle model and posted in Debates. You can follow any responses to this entry through the RSS 2.0 feed.
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