Hypodermic Needle Model

According to this site (http://www.slideshare.net/EmsAlice/the-hypodermic-needle-approach) Hypodermic Needle Model means that the mass media has massive influence on what the audience does. As the media injects messages into the audiences minds to control the way we, think, eat and react to events on news coverage like the attack of the soldier in Woolwich as the Live coverage showed the viewer graphical scenes of the attack and phone footage of one of the attackers talking to a members of the public. The next day the BBC showed footage of both attackers being shot by the police, as they want to show people that the police will act on these incidences and to discourage any other attackers in the future.

About Alex

wannabe Political commentator and culture wars observer! View all posts by Alex

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: