Production companies use audience profiling when they need to investigate a potential audience for their program. They do this to make sure the program is suitable for the target audience with correct content that will keep them interested.
The categories they use are:
Psychographics is helpful as it allows the company an insight into the audiences viewing and spending habits.
Demographics including socio- economic scales to help the company understand the income level and job types the audience would have.
Geodemographics is another way as it allows the companies to look at where the audience lives i.e. council estate, crowded city or rural area as these audiences would probably watch different types of programme.