Author Archives: adamsnook2013

Production Research

Content – Information about a program the audience is going to watch. An example of this is TV guides which display the up and coming TV shows and movies to come to the viewer’s screens.

Viability – is the information given to you true to what they say it is.

Finance – the set amount of money/ income to fund a project.

Costs – money taken away because of purchases, costs have been pre planned into the budget.

Technical resources – also known as intellectual property are owned like physical property under the Intellectual property laws and include things like websites etc.

Locations – areas to be used in a production. These are mentioned in and are relative to the risk assessments and location rec.

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Audience research

Audience data – quantitative data such as age, gender, height etc.

Audience profiling – understanding an audience before hand so that, for example a product is aimed at the right type of people this can be done via questionnaires.

Demographics – is the most recent Statistical compilation of a populations attributes including gender, race, age.

Geo-demographics – is a combination of demography and geography for the application of business.

Consumer behavior and attitudes – are what sorts of things do people by and why do they buy them, is there a reason? This can be researched through these of questionnaires to gain qualitative data.

Audience awareness – is recognising before you create a product, what sort of audience are you aiming for, you would then, after selecting your audience go into doing background information on them.

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Market Research

Product market – a mechanism that allows People to easily buy or sell products for example eBay or Amazon.

Competition – Contest between individuals or groups.

Competitor analysis – assessment of the weakness and strengths of current competitors.

Advertising placement – where a branded product is placed in a advert or movie etc to gain the attention of an audience in order to try and tempt them to go out and by the product.

Image representing eBay as depicted in CrunchBase

Image via CrunchBase

Advertising effects – advertising is used to sell a product and to do so businesses try to invoke an audience visually and orally  enticing an audience into a situation or creating a narrative for a product to capture an audiences imagination.


Primary and Secondary Data

Primary

Questionnaires – are used to gain a large amount of data from a large demographic, whether this be qualitative or quantitative data. A questionnaire can be focused to a specific research by changing the questions, making them more specific.

Interviewing- is a technique that is primarily used to gain an understanding of the underlying reasons and motivations for people’s attitudes, preferences or behavior (qualitative data). Interviews are not just subjected to one – one meetings, groups can be interviewed as well although when this is done you can get a more generalised opinion on a question.

Observation – is when the researcher personally oversees a group or individuals activities, this can be in many forms, for example participant and non participant. Participant is when the person being observed knows that they are, non participant is when they don’t know.

Diaries can be a way of obtaining either qualitative or quantitative data and can be used to realise someone’s work activities or daily lives.

Sampling is a mass data collection of a population and can be used to generalise certain things for example average age in an area. A census is a good example of sampling as it is a mass data collection of everyone’s age and name.

Secondary

Books – data collected by someone else, this data is used when a researcher needs references on a specific subject. A book might be titled computers of the 1980s, if the researcher wants a specific computer they will have to sift through the data and select it. This data is used to back up information or gain more information about a subject.

Internet – the Internet is a good source of information if you want to collect data quickly, however sites like Wikipedia are sometimes unreliable and may affect your project because the website is open to public editing.

Video on a specific subject used to get a more graphic image of the subject to better allow the researcher to interpret or summarise it.

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Definitions of the basic terms in research

Qualitative data is where the thoughts feelings and opinions of an individual or a group is taken into account. For example within media someone could be interviewed about a film e.g. ‘The Titanic’ and could be asked for their opinion on it, this data would then be taken down as qualitative data.

Quantitative data is numeral data that can be taken down in vast quantities. An advantage of quantative is that data can easily be compared with each other.

Primary research is usally the first thing to be carried out after an initial insight into the issue. However the way it is carried out comes in various forms for example telephone calls, direct observation, interviews. Primary data is much more reliable than secondary data because we know it has been collected first hand and have evidence to support that.

Secondary research is usually the second thing to be carried out after primary research. Secondary data is availiable through publications or reports. When using secondary data there is no need to start from scratch because he/she is using data that has already been collected by individuals or organisations.