Author Archives: Alex

About Alex

wannabe Political commentator and culture wars observer!

Media Products and their Audiences Part 2

The sounds that is used in the game are a mix of foley and voice overs by people and animals, this is mainly used in the cities streets to immerse the player in a historical open world. In the cities we hear on the street shop owners shouting out to people ‘come buy my wears’ or ‘I have plenty to sell’, this would be done by actors with a arabic accent to make the how world believable to the player. Also when walking past AI (Artificial Intelligence) people you will hear men and women talking to one another about the current event the the war and your assassination targets, this is done to make the world believable to live in and to inform the player with the back story so they have a better understanding. Walking in to markets you will hear and see live stock making noises over the voices of people along, this is done to make the world seem alive and to have time rotate where more people are at church at a certain time and then they go to do shopping at later time as this is a fairly accurate simulation of what it was like 900 years ago.

The only recognisable catch words in the game is ‘Nothing is true, everything is permitted’ which is referenced in every Assassin creed game, the saying is short and very catchy and easy to place on bus top posters and billboards so the audience can remember the saying and then remember the game.

Media Products and their Audiences part 1

The media products I am going to analyse are Video games, I will mainly focus on console games and explain how they address their audience through the typical codes and convention.

The video game franchise that I am going to focus on is Assassins creed, before 2008 the stealth franchise was only made up Splinter Cell and Thief in the late 1990’s. However first person shooters like Call of Duty, Medal of Honour, Black and Battlefield took over in the early 2000 and became the dominant video game genre on the market. The only real competition was Grand Theft Auto San Andreas which was released in 2004 and sold over 27.5 million copies worldwide, this was a big success because it was the only crime genre on the market at that time.

Assassins Creed one colouring system is quiet exotic with mixed middle eastern colours with light orange and dark reds, however both protagonists and antagonists where white robs or black robes with symbols on it. The reason why the Assassins in the game where white is to represent themselves as pure and trust worthy people, who strike quick and fast like the eagle as most of the clothing and powers of the character is based on eagles natural ability. The colours of the cities in the game like Damascus and Jerusalem are a mix out sandy brown and rich primary colours for market stalls, this to make the player feel that they are in the Middle East and give off a sense of believability the storyline.

Assassins Creed font is only shown off at the beginning of the game, when locked capital words pop up in Trajan font saying ‘ASSASSIN’s CREED’ with the Assassin symbol in the background. The ‘ASSASSIN’ part of the text in the title sequence is in bold black and the ‘CREED’ is in light red, this is because the black represents strength and red is the creed the rules, blood, as Assassins must kill to be in the order so red is blood.

Internet censorship result (Here is the pie chart results for should internet be censored)
The result is out of 10 people, half of the people asked thought the internet should be censored. One person wasn’t sure and the rest believed it should be censored. The way I gathered it was by handing out a questionnaire sheet to everyone asking their age, gender and thoughts on internet censorship. I got some inspiration for the questions from Debate org, as I wanted to see their responses and see it is similar to the responses to the online debate. Once I’d collected the questionnaires I went online and used pie chart website to create one, by doing this the chart came back a visual percentage of the questionnaires.
These results are different to the ones I have seen as on other websites like ( where 12% of people agree with censorship and 88% disagree with censorship. The most frequent statement made by people who agree with censorship said they want to protect children from pornography and to tackle online piracy. On the other side of the argument people said that censoring the internet gives world governments control over human rights, however in the U.S they have a written constitutional bill of freedom of speech.
In the UK though there isn’t a written Bill which states that the public have the right for freedom of speech it is implied in the Magna Carta, as in the U.S their is a fanatical Christian cult called The Westbo Baptist Church. This cult protest outside of dead soldiers funerals, due to the first amendment they have to right to express their views no matter how fanatical it may be. However in the UK they would be arrested on the grounds of breaking the public order act under section part 1 4A of Intentional harassment alarm or distress.
The definition of Internet censorship is to restrict the public access to Adult or pirated websites online, internet censorship groups had in the past support from Governments in America and Europe to regulate the internet. What the actual meaning is to stop these pornographic websites and online piracy, however governments and organisations  hijacked the plans when the SOAPA PIPA Bills where introduced in U.S and Europe. The first stage was bringing down pirate bay, in retaliation to internet the hacker group Anonymous hacked into the FBI website and other government websites to cause total anarchy. However that little stunt gave people the excuse to go from censor to ban, first YouTube came under the firing due to the copyrighted material music, films and video games. Other websites like LetMeWatchThis and Watch2k where going to be closed in the bill passed, this got support from musicians as they want people to pay to listen to their music as on YouTube it is free for anyone to watch.

[Pleas make it clear if you want me to insert the image. Add the other results you have seen. Explain how you gathered the information, and define the censorship you are talking about.

Media Effect Theories part 2

Personal Identity. People use the media find out about themselves and like to see who they relate to, this is done in films where characters are presented in certain way to reflect a group of people who they can relate to. The reason why people relate to characters in films is because they imagine themselves in a similar situation, and will think to themselves ‘this is what I would have done instead’ or ‘that person didn’t handle the situation that well. One example in Hollywood disaster films is the protagonists is divorced reluctant hero who no body listens to until its to late, this appears in films like Volcano, Out Break, Day After Tomorrow and Twister.

Surveillance. This is when we use any form of media to find out whats going on around us, this could be done by reading newspaper or most commonly going onto internet news sites like the BBC. When there’s a breaking report like the Boston Bombings we only see and hear a small amount of information on the news channels, as the only thing people were told was their were two small explosions near the finish line of the Boston Marathon. People who wanted more information went on to YouTube to see the incident and also using Tweeter to interact with people at the Marathon, people at the marathon said over Tweeter that this was a certain terrorist attack but the main international news channels were still speculating what caused the explosion.

Media Effect Theories part 1

I found this slide show on the Internet explaining the four basic needs of the media user and good examples of the ‘Uses and Gratification’.

The first one is Diversion. Diversion is the need to escape your daily life and the need to relax, this could be through watching films or playing video games. Video games are more immersive than films, as the user can interact with the game world other characters in the game. As in the episode of South Park Make Love not Warcraft, where Cartman and the other male school characters playing World of Warcraft. However another player turns up who has hacks and can kill everyone instantly, all the players confront him and defeat him with the help of the games admins. The episode makes fun of WOW (World of Warcraft) fans through the characters who take the game way to seriously and  live in the fantasy world, because the real world is boring as a persons daily routine is to go to work or school and then sit at home thinking about the weekend. When playing the game you are with real people playing out how you want your world to look like and giving yourself some meaning.

Personal relationship. Many people who play games like WOW as I explained in the first paragraph like to use that away to socialise with their friends and to meet new people, and really people use it to fulfil their needs of companionship as the map and quests of WOW are vast and extensive. So people use media to socialise and have personal relationships which they view as normal but is seen as unsociable and dangerous as people live their lives in these fantasy worlds and can’t differ from the game to reality.

Hypodermic Needle Model

According to this site ( Hypodermic Needle Model means that the mass media has massive influence on what the audience does. As the media injects messages into the audiences minds to control the way we, think, eat and react to events on news coverage like the attack of the soldier in Woolwich as the Live coverage showed the viewer graphical scenes of the attack and phone footage of one of the attackers talking to a members of the public. The next day the BBC showed footage of both attackers being shot by the police, as they want to show people that the police will act on these incidences and to discourage any other attackers in the future.

Passive or Active Consumption

An active consumption is when the audience  will engage and discuss media messages that comes across to them and some times question the media messages through life experiences. Others may interpenetrate the message in a different way or question it, by doing this the audience won’t be as suggestible to tell them what to think. Shows like ‘Question Time’ like to get politicians and journalists on the show to discuss world wide issues and domestic issues, the audience who ask the questions are more active due to the deep discussions they have with the panel than people sitting at home. However people at home can interact with Tweeter with the panelists and create debates, so Home viewers become less suggestible and more active as they can get involved in debates.

A passive consumption is when the audience doesn’t engage or question the media message but just accepts it, this what media outlets want to achieve when making a film or show as they want to view to except and not question. To get the audience into this state the story has to be believable, it doesn’t need to realistic as that would make it boring and unrealistic would look rubbish. (Media Theories)

Cultivation Theory

Cultivation theory was a theory first approached by Professor George Gerbner, dean of the Annenberg School of Communications at the University of Pennsylvania. He began with researching the effects of TV in peoples lives, some Cultivation theorist argue that there is long term effect which starts in small amounts and eventually builds up. A person who watches TV all day every day is considered to have a cultivated attitude were that person becomes heavily attached to TV and knows more about TV programmes than the real world, which has caused debates about the effects it has on young children both socially and education.

Reception Theory

Reception Theories is when producers or directors constructs a text encoded with hidden message or meaning that the producers or directors want to convey across to the audience. If done correctly the audience will be able to pick up the meaning or message straight away, but the audience will need to be reminded of the message through out the film this could be done through character dialogue or actions within the film.

Stuart Hall identified three types of audiences reading messages.

1) Dominant

2) Negotiated

3) Oppositional

Dominant is about what the audience wants to hear from people and agreeing, but with limited knowledge on the subject. One example is political speeches where politicians say what the public want to hear, like improvements to the NHS and improving public transport.

Negotiated is when the audience agrees, disagrees or questions a political speech or news broadcast due to perviously held news, as many people in America question FOX news as it has been seen in the past as a biased news outlet who support the Republican party.

Oppositional is when the audience recognises the Dominant message but rejects it due to culture or political opinion, as people actively rejects any political speech from a party on any subject and acts as the opposition. When the audience is in this state you can’t get any message across to them, as they have already made up their mind on a person or subject. (Slide show explaining what Reception Theory is and examples)

Task 4 Critically analyse a film part 1

The film I am going to Critically analyse is Die Hard 3 (Die Hard: with vengeance) were John McClane (Bruce Willis) returns as the unlucky cop who is always in the wrong place at the wrong time. The begins with introduction of the antagonist Simon Gruber (Jeremy Irons) on the phone to New York police department threatening to detonate bombs over the city if he doesn’t get what he wants. This good start as I the view don’t know who the villain is but only his voice, which creates a bit of mystery to the person as the director wants the audience to wonder who he is. Unlike in the previous Die Hard’s McClane has an a supporting actor with him, this is Samuel Jackson who first meets McClane when he sees him walking around in his neighborhood with a racist sign. McClane was doing this because of Simon sick humor, Samuel Jackson character tells him to leave or he would be in serious trouble. McClane them explains why he is doing this but is interrupted by a gang who try to attack him Samuel Jackson save McClane and become s heavily involved in the situation. Simon then makes the pair both go around New York trying to deactivate Bombs by encoding Simon’s riddles. This is a nice touch to the franchise as it leaves the viewer on the edge of their seat as you don’t know when the explosion happens. The viewer finds out by the FBI agents that Simon is Hans Grubers brother who was the villain form Die Hard 1 we then have a flashback of him falling off the building. After this scene we see for the first time Simon played by Jeremy Irons, it turns out that the using the pair to create chaos so he can rob all the banks in Wall Street, which is very similar to Die Hard 1 where the villains try to steal the money from the skyscraper building in LA.