Author Archives: bowers24

Is T.V Bad for Children?

Some people believe that sticking their child in front of the T.V is dangerous, that it could affect their stimulation with maturity and knowledge that it could lead to obesity? Yes, there are a lot of children who do find comfort by watching T.V, but why, outside is perceived to becoming more dangerous for young children to be going out and about. If you were to be living in a rough estate would you prefer your child to go outside with possible dangers or to watch T.V in the comfort of their own home, or is T.V more dangerous. Will children like it that much that they would continue to sit and watch T.V all day – later making them obese.

Active consumptions is based on knowing what the audience is thinking for example if there is a mystery detective show on T.V then, is the audience just watching or are their minds actively trying to dig out the suspects to find out who the killer is, before the plot is revealed. So when children are watching T.V their minds will be active, this can be debatable whether it’s good or bad:

Good:

  • Children would be able to interact with the shows being displayed to them, as most of the shows now created for children all base on teaching them the basics, maths, reading, sign language etc.
  • Children’s T.V shows use bright stimulating colours to grasp the children’s attention.
  • Children mirror actions, so if they were watching polite aspects T.V would be one of the ways they would be picking up good manners.
  • There are plenty learning sources for children that are seen through T.V’s such as DVD’s.

Bad:

An example is with the James Bulger’s case, with the children who caused the offence the jury and members of public were debating whether the children may have watched too many films and mimicked the actions, they were known to have possibly watched the film ‘Child’s Play’. This is an extreme occurrence from the supposed influenced of T.V, but there are small incidents with children mirroring actions from T.V for example WWE, there are a lot of children who would try the stunts during school, on other pupils or at home with there siblings.

Can the access of the amount of T.V watched be monitored, whether it’s during school, home or at their friends, children are frequently exposed to the developing world of electronics. Technology is increasing with the amount of devices that are being created and the younger generations are brought up with craving for the new latest gadget, as their world will be based on technology. So if parents may limit T.V access the children may be able to have access to screened devices such as laptop, tablets etc and to then they can watch all that they desire.

Debating about the influences of T.V for children:

“Children who frequently watch violent TV programs or play violent video games are 11 times more likely to engage in aggressive and antisocial behavior than children not frequently exposed” (http://www.webmd.com/parenting/features/tv-violence-and-impact-on-children).

VS

“The Medical Research Council (MRC) team who studied more than 11,000 primary school pupils says it is wrong to link bad behaviour to TV viewing” (http://www.bbc.co.uk/news/health-21923930)

This is showing that there is no political evidence that children do or do not become violent through watching T.V, and that all the feedback is all just debates ranging through all the research they have conducted but there is no positive evidence that suggests that children watching violent T.V will make them violent.


Feedback, Secondary Research

On Facebook, you can create adverts to be campaigned within the social networking site, this means that companies can go onto the site to set up the advert, but they can narrow down their audience for their advert by selecting the country, ages, the type of likes the audience had selected i.e. Music, Movies, Games etc, this will then allow the advert to appear on the selected audience pages. The company would also be able to see how many users on Facebook would fit into the company’s category.

For my secondary research, I used the advert section and took advantage of the tools to get all the information I was looking for:

  • I selected the country (UK), which gave me  – 31,130,260 people
  • Then narrowing it down I changed the age to 16-19 years which gave me  – 8,917,420 people
  • The to define the number even more I selected categories – Movie and Film – all films, Music – all music and Game – console games this then gave me 7,013,980
  • But as I am looking for students who live in Bridgwater I changed from county to city, which then gave me – 5,680 people
  • But to add a little extra to the research I added in people who also go to Bridgwater College, which then gave me – 320 people.

By doing secondary research I get to have access to previous research that has already been conducted means that I can save time and can quickly find all the relative information to help the product, but also it will help when it comes to creating our own research as we use the previous research for inspiration, but also with the sire like Facebook and the advert page means that we can easily locate the whereabouts of our target audience but also the amount that we could potentially be targeting.


Questionnaire Feedback, Primary Research

We created questionnaires basing on who our audience is, we created questions that we felt would appeal to the age group we were targeting (16-19), this is so hopefully find the humour side to the questions and would be happy to answer.

We originally created the questionnaires to be handed out to varied classes that fitted within the age groups and those interested in media, so our tutor took on the questionnaires and handed them out to their classes, but to try and grasp more feedback on the questions I created an online survey, but this came with a default as the usual site we would use (survey monkey) was out of use when we wanted to use it, so with the site we used, they only allowed a certain amount of days until the questionnaire becomes unseen from the holder (so I couldn’t access the vital information) unless I upgraded. Before however we uploaded the survey link onto Facebook, so the user could have access to it, but as we only want 16-19 year olds to reply I only sent the link out onto pages where I new the target audience would be the required audience.

Also to try and grasp more audience we created a video, which was created by myself and other members of our group. Within the video there was a voice over (James), speaking out the questions where there would be matching images overlaying the audio. We then created a QR to be pasted on the questionnaires to see if they would scan when the audience answered the questions.

The Feedback:

Males = 16

Females = 16

Age 16  = 4

Age 17 = 13

Age 18 = 6

Age = 5

Other = 4

Ethnicity  – White/British = 27       Asian = 1         Did not take seriously = 4

Transport – Walk = 8                     Car = 7 Bus = 7          Mixture = 10

Q1 – A = 20               B = 0               C = 11            D = 1

Q2 – A = 27               B = 2               C = 0              D = 3

Q3 – A = 1                 B = 25             C = 5               D = 1

Q4 – A = 2                 B = 10            C = 17             D = 3

Q5 – A = 2                 B = 7               C = 20            D = 3

Q6 – A =14                B = 5               C = 3               D = 10

Q7 – A = 0                 B = 14             C = 8              D = 10

Q8 – A = 1                 B = 24             C = 6               D = 1

Q9 – A = 26               B = 7               C = 2               D = 1

Q10 – A =2                B = 21             C = 6               D = 2

Q11 – A = 0               B = 8               C = 4               D = 19

Q12 – A = 1               B = 7               C = 22             D = 1

Q13 – A = 11             B = 9               C = 3               D = 8

Q14 – A = 20             B = 2              C = 0              D = 9

QR Codes Scanned  – Yes = 4     No = 19          N/A = 9

We didn’t get many responses from the YouTube channel relating to the video we created, which is showing that not many people scanned the QR code, which was displayed on the front sheet of the questionnaire. So for the future we would need to consider maybe labelling the QR code so our audience would know what’s included within the code. As the video on YouTube has 18 views (4 from our audience from the questionnaires), it shows that other people have checked out the video, but as there are not many views overall, maybe we should have considered creating more tags, so more people will then have access to watch the video. Even though we had 18 responses we still did not get any comments, which defeated the concept as we wanted people to tell us which character they would be so we would then have a concept on the most they selected i.e. A, B, C or D so we would then have a base on what that person, likes, does etc.

By looking at the feedback the general answers were:

Q1, Most do not have body modifications

Q2, Most wears their jeans around the waist

Q3, Most do own a Tumblr account

Q4, Most use Facebook quite a lot, they like to know what’s going on

Q5, Most scroll through their news feed until they get bored

Q6, Comedy is mostly their favourite genre

Q7, Most watch 1-5 hours of T.V a week

Q8, Most change their profile pictures occasionally

Q9, Most will pick up the wallet and give it back to the owner

Q10, Most drink once in a while

Q11, Most use YouTube for other things

Q12, Most would charge all of their gadgets  . . . technology heaven

Q13, Most would go outside and live if their Internet goes off

Q14, Most would take matches and food to a desert island


Media Fort!

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Inspired by Media, Intriguing to See, Media Fort, is where YOU should be!

This blog is created for upcoming inspired media individuals aiming at 16-19 year old students who are intrigued into wanting to discover media theories. All rolled into one, covering the facts to opinions, you as the audience are able to communicate and join in!

Being our final project to finish the course, there are many students like myself who are posting all their facts and opinions, so you, the audience can go through the secondary research for any work you needed completed, or just for your own insight! 

 


Addressing the Audience

When creating a product (film/show) the production needs to understand how to address this product to the audience, this will depend on what their target audience is after i.e. colours, content (sound, visuals, imagery), tittle fonts etc. By doing all the previous research the production should then have some sort of idea on what the film/show should include, to make their specific audience want to watch it then hopefully buy it.

Colours:

This is to appeal to the audience by using with the base of the genre i.e. if it’s an action pack product then the colours need to bold and sharp to match the action, again if the genre was thriller then the colours would need to be dark, dingy but also most productions would add the subconscious colours i.e. yellow stands for danger (something bad is going to happen) this can be show via clothing, object etc, and red can show death or something bad has already happened this can be shown by blood.

Fonts:

This is basing on the style of writing and the fonts used for both the title and the ending credits and sometimes within the product. So depending on the type of film depends on the type of font they use for example for ‘Batman’ they used a font that formed into bat ears within the corners. Another is ‘Sleepy Hollow’; this font is shown in the old fashioned style italic style, as the film itself is based in the olden times. Link to website: http://www.madtuts.com/2010/02/85-famous-tv-movie-fonts/

movie_font_batmanmovie_font_sleepyhollow
Sequence:

This is based on the common features used within a product for example in films where there is a lead gangster, something always gets stolen from them or someone in their family gets killed then they would always send out ‘the boys’ to go and get the culprit and kill or to get ‘the boys’ to bring them back to the gangster leader.

Images:

These are used in all products, they are what the audience sees, but it’s how they are shown and presented that makes the film/show what they are for example, there are a lot of products that hold old images that can be represented as a flashback i.e. Titanic, with the photo of the main character in the begin, created a flashback and made the scene carry on back in the past.

Sound:

Just like the imagery the sound is just as important (unless it’s a silent movie) this is based on the audio output and how it is heard for example, if there is a horror movie and there is a scary aspect where something pops onto the screen or something loud happens and the sound is too quiet then it wouldn’t match the action, as it wouldn’t be giving the audience the shock factor they would be looking for.

Words:

This is based on having a good script to make the product work for example when there are quiet scenes between two people who are talking for a space of about 5 minutes then the producers needs to keep the audience intrigued and not make the scene too long winded, this is basing on the words the characters are using but also how they are spoken.

Technical:

This is based on what is included within the product, for example ‘Transformers’ have a lot of technical aspects within the film, basing around the special effects used and the style of the edit.

Symbolic:

This is when the film/show includes symbols that can be created accidently or on purpose for example if there is a shot of a person wearing a cross necklace it could symbolise their Christian beliefs another example could be flowers symbolising freshness, cleanliness, beauty etc.

Linguistics:

This is based on the languages used within the films for example ‘Star Trek’ use Klingon for their native language, ‘Avatar uses Na’vi, another would be when there are films that have pasts which covered over hundreds of years, sometimes the when they find an aspect basing to the past (scrolls) then the language within is usually Latin.


Reaching the Audience

Looking at the rates, comments, complaints and even the profit will help the producer establish if their film/show has appealed to their audience and done well. By knowing this information the producer can then see what they can improve or remove if there were any complaints, but also with the feedback they would know what do use if ever they were to either carry on with the series, or make a sequel. The rates are to determine what the viewers though of the end product, but this can also base on the amount of views, (raters would need to see the product before rating). The comments i.e. good or bad, can help the producer if, thinking about updating or creating more products and the complaints will show what didn’t go so well, or if it offended anyone.

If the product ends up getting more complaints than views/rates then the producer would know that they wasn’t appealing to the right audience but if they had high rates, good feedback and was making good profit, due to sales within cinemas and purchases of DVDs then they would be aiming at their target audience and reaching them.


Addressing the Audience Continued . . .

Pulp Fiction

This film was created with a target audience for males as the imagery (gangster style tough men, pretty women), is mixed with action, thriller, gangster, violence. These types of genres are generally the type men would go for, however with the leading stars, it can then bring in a mixed range of audiences as men can be watching to see Uma Thurman whilst women can be watching to see all the other tough men, John Travolta, Samuel L Jackson, Bruce Willis. From IMDB men mostly rated the film at 479,463, as women were only 77,566, so from that evidence it’s showing that men watched it more, and that the film is appealing to their target audience. Most of the votes were from the age gap of 18-29 years and mainly males. The film altogether from IMDB got a rating of 9 out of 10.

24

This series was created with the aim to reach males for their target audience, but as there are still rates from women it shows that women watched the show as well, this could have been because they were interested or they watch a few episodes with their partners and became more intrigued. On IMDB there are more responses from males as the male ratings have reached 59,186 and for women they have only reached 9,344. This is showing that both males and females do watch the show, but males do more as the show is more appealing to them with all the action packed features regarding the forceful fighting, explosions and story lines. The age gap of 18-29 were the most appealed age group as their most male ratings coming from this age gap. These series got a total rating of 8.4 on IMDB.

The Notebook

With the soft storyline and unfortunate but emotional ending, this film was aimed for females, but as there are a lot of couples that watch T.V together the production would expect the views to increase as men and women would be watching. On IMDB surprisingly there were more male’s responses (but this could be down to either more men using the site, or they actually love the film), as the male’s votes were reaching 100,446 as the females were only reaching 75,251 rates, but just like the others the main age group watching were 18-29 year olds and again most of them were males. The film overall got a rating of 7.9.

IMDB is a good site where all information about old, new and upcoming films/shows are displayed. Within this site it shows the rates from the audience, but also in selected films/shows the viewers can see some behind the scenes images, full list of crew and cast, synopsis of the film/show, ratings and more. By having a site like this can help independent film makers as they could look to other shows/films, for research if they are similar to what they are planning to make. IMDB is not an exact representation how many viewer watch films/shows, as mostly I can see that the main people rating are men from the ages of 18-29, this is showing that it’s the younger generation that use the site more, but also its not a true representation as there are far more people who watch films and T.V but do not own an IMDB account who then cannot rate what they are watching. However as there are still a fair few people who do rate we can grasp an idea on what type of people (basing only on gender and ages). Also you can only rate what you know, so the rates should be genuine which means that the amount of rates is linked to the amount of views.


Audience Profiling Continued . . .

Socioeconomic Status:

This is based on finding the class basing on education, income and occupation. Different classes like different things, i.e. some people may find it acceptable to be hearing or seeing obscenity whereas others may take offence to the content. Also depending on locations and time of day will depend on who the production wants their target audience to be, i.e. if someone works long hard days then productions would create shows to be played just before and after the watershed (so it’s later in the day), which would be suitable for that type of audience. Also as there are may people who do not work due to maternity, benefits, disability etc, means that for those who at home all day, can have access to more T.V, which is why there is a lot of new daytime T.V.

Psychographics:

“Psychographics give you a much deeper look into the market you’re dealing with. If you know what’ll grab their attention and what’ll turn them off, you’ll be way ahead of the competition” (http://www.aweber.com/blog/email-marketing/are-you-marketing-by-psychographics.htm). This means that the production manager would be looking much deeper than just age, genders etc, but they will be looking to understand who their target audience would be basing on them and their behavior, personalities, likes, dislikes, lifestyle etc. By the production understanding the psychographics then they would be in a better position against any competition as they can add or change features to suit specific channels i.e. MTV holds many shows that base on reality such as ‘Geordie Shore’, ‘The Valleys’, ‘The Hills’ and many more. So if there are many results with people who dress the similar way, act the similar way or just want something easy to watch, then this is when the shows on MTV would fit in, as it would fit in with their lifestyles. This is based on qualitative research, as they will be looking for the whys.

Geodemographics:

This is based on the rates for specific shows in certain locations showing how many people in certain places i.e. small towns, cities, countryside’s, other countries watch specific shows. This is done so the production would know their type of audience and where they would want to aim to get their show to be seen.

Age/Gender:

The production needs to find out the relative information regarding age and gender so they know who they are aiming their show/film at, but also the age requirements basing on who they predict would be most wanting to watch the end product.

Sexual Orientation:

This is based on the ‘Equality Act’ (2010), where it states that people who are gay, lesbian or bisexual have equal rights and should not be treated different for being who they are. This type of question would be found out through the quantitative research where they would possibly ask a question about their gender, then ask about their sexual orientation. This would mean that the results would be statistical as there would be a certain percentage of audiences who would have selected, straight, gay, lesbian or bisexual. This means that the production needs to be aware on what content is added so they do not offend anyone i.e. if they created a show that in one episode a character spoke ill about homosexuals, but then they researched that there would be a mixed orientation watching then the production can cause offence.

Regional Identity:

This is based on where the audiences are located (stereotyping), for example London is known for higher and lower class, where the crime rate is high and the youths are known to be wearing hoodies. It’s these types of stereotypes that effect the type of films/shows created i.e. Kidaulthood and Adulthood, are both shot in London, showing the gangster side, with guns, knives, and violence, to which all are wearing the typical hoddies, baggy clothes, caps and covering their faces.

Mainstream:

This is linked to what is most popular i.e. certain film companies such as ‘Warner Bros’, ‘Paramount’, ‘Disney’ etc, all are leading production companies that film makers trust and will use due to the better financing, the use of cast and crew, the amount of releases hitting high ratings and many more reasons. By using popular companies the audience will then trust and want to watch new releases and buy the DVD’s/downloads.

Alternative:

This is based on when a production would create and find the target audience for their film/show but can sometimes turn it around to grasp more viewers for example, if they have created a thriller based series similar to ‘The Following’ or ‘Hannibal’ they then could create focus groups for a selected amount of their target audiences to come in and watch the show, but for example if they only selected males to be their target audience they could then turn it around and create a separate focus group just for women in the same age gap, to see what the results would be. This can then give them an alternative i.e. if they originally thought men would have been more interested but then realised women would be as much interested as well, then they have a choice to make it more appealing for men, or to leave it be so women would watch it as well. But by also trying to find the alternative they can then grasp a wider audience as if both males and females liked the product then they would be getting more rates and views.

Niche:

This is based on targeting the correct audience by relating to what the audience is after i.e. if they are sports fans then they can have access to see the shows they love basing on their likes on specific channels, and again if the audience likes to see aspects of glamour, fortune, characters making idiots of themselves (reality), then they can go to a specific channel (MTV) and watch the show that best appeals to them. So if a company was to make a new reality T.V series they would look to the other series on this channel to view the ratings, comments and complaints to see whether they can improve their product, use other ideas and compete.


Debating – How T.V Influences People

For my video installation project I created a piece basing around how T.V can influence people by showing images of both healthy and unhealthy aspects, then linking with faces that dramatically change showing ‘can people be easily influenced, with what they watch on T.V?’

The debate is showing – if a person is sat around watching unhealthy aspects i.e. fast food, laziness, big people, unhealthy people etc, then would they begin to feel hungry, tired, and again if a person is watching healthy aspects i.e. salads, fruit, water, healthy people etc, then would they want to aim to be that type of person who would lead that lifestyle. ‘Would they change, or follow in the healthy path, because they are influenced with what they watch?’

http://www.youtube.com/watch?v=ewktJJulNgs – This is a link to the video i uploaded onto YouTube, showing the features included within my installation.

Debating influences can come from many angles i.e. ‘Is T.V dangerous for children?’. ‘Does watching violent T.V make you violent?’. ‘Does viewing “perfect” images, affect the way people look at themselves?’ All these points are debatable along with many more; this is showing that no matter what subject there is always a debate that will follow through.


Audience Profiling

This is when the production team would look to finding out who their audience will be, so when conducting the research they will be looking for age, gender, sex, race, religions, hobbies, likes, dislikes etc. By doing this the production can then find out who their specific audience would be i.e. if they were creating a children’s show then they would be specifying the age of roughly 3-5 and looking to use bright bold colours within their show. Another example would be if a production was creating a new thriller on a leading channel, they would then look at previous similar shows (secondary research) to see who watched them, the shows target audience and then find out what that particular audience wants to or doesn’t want to see.

The research linked to this can be both Qualitative and Quantitative as the research can be both statistic (yes/no answers) and non statistic (why’s). This can then be conducted through interviews, questionnaires then when the product is almost ready they can create focus groups with the audience they will be appealing to, so the audience can watch either snippets, pilots or even go to view a pitch of the idea to see if the show would be going somewhere and appeal to them.