Author Archives: sophielmm

The Hangover Analysis

On a bachelor party in Las Vegas, four friends are drugged, and wake up the next morning with no memory of the night before. Realising that the groom is missing, they retrace their steps to find him, slowly revealing what had happened.

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Spotify – How a product addresses the audience.

spotify-cutSpotify is a music streaming service that can be downloaded as an app onto smart phones. It appeals to a younger age group; teenagers, and people who use their phone a lot,  as it is easy to use and it can be linked to Facebook profiles so people can share what they are listening to. The logo in itself appeals to the target audience as it is bright, fun and catches your eye. The app is well thought out, and its simplicity in design makes it  a popular app. It features a most popular track list, amongst others, which is relevant to its target audience, as they often keep track of whats new, and whats popular.

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Game of Thrones – How the product addresses the audience.

game-of-thrones-posterGame of Thrones is an adult fantasy television show that is adapted from a series of books. The target audience for this show would be males, aged from 18-30. I’ve come to this conclusion because the content is mainly about war and medieval type fantasy. Many elements, such as lighting, colours, editing, acting, music, sound and modes of address all are crafted to appeal to the audience of the show. The modes of address in the show, not only range from informal to formal (slang etc.) but the accents are similar to English ones, with northern English accents for those who live in the north of the country, and southern accents similar to those who live in the south of England. Those who live across the sea from the main country are often heard speaking with a foreign accent.

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Pans Labyrinth – How the product addresses the audience.

pans-labyrinth-posterPans Labyrinth is a film that targets adults, even though it has a fantasy element, which is usually associated with childrens films, but it is included as it is sending a message that people of any age can experience and enjoy fantasy, but the film also features adult elements such as war, family issues and sacrifice, to balance out the content. All of the films elements, such as the colour, images, music, sound, editing and camera work create a film that brings fantasy and happiness to a time when fear and sadness were the emotions that were felt by everyone.


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Censorship Questionnaire Results


17 18 19 20
4 3 2 1


Female Male
6 4

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Censorship Questionnaire

Censorship Questionnaire


Age…………..       Gender…………..


Q1. Do you purposely watch films or television shows with violent or sexual content?


Yes              No





Q2. Do you think that films and shows with violence can affect the viewer?


Yes              No

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Media Effects Theories

The Uses and Gratifications theory focuses on why and how people actively seek out media products. This theory is the antitheses to the Hypodermic Needle Model, which suggests that the consumer directly receives and accepts messages that the media sends out. Censorship in countries such as North Korea is widespread, and often messages are sent out through the government, often by media, to the public, which they accept and do not question, relating to both the Hypodermic Needle Model and Passive Consumption. The Hypodermic Needle Model was often seen in propaganda in WWII, in order to encourage people to sign up to service, and to make a clear division between what countries were “good” and “bad”.

Reception Theory investigates how individuals react to media material, and how it is interpreted by each person, such as books and films. Depending on the content, and the way that is is shown, each person can take the material and interpret in many different ways, because of their upbringing, cultural background or even their education.

Cultivation Theory explores the long-term effects of television and how it may leave the viewer with a distorted view on the world, as they are seeing it through the eyes of television. Often violent films and television shows are brought up with this theory, as it is claimed that these kind of films can manipulate and influence individuals on their actions in everyday life. This is often why people call for censorship, so these kind of cases can be avoided.

Censorship Debate

There are certain types of censorship that have been the subject of debate for many years, the main ones being violence and sexual content. Although we as a society have mainly become desensitised to violence, there are still instances where it is deemed unsuitable. There have been debates over whether to censor TV because of certain programs that feature violence and sexual content, and how children may come across it and watch it. This is often spoken out against by those who claim that parents should have control over what their children watch, and that it is down to the parents responsibility rather than the government or censorship organisations to decide what is and isn’t suitable to be broadcast.

There are certain measurements in place to make sure that there is some control over how certain kinds of programs are broadcast, such as the watershed, in which after 9pm, programs that feature adult content can be broadcast.


Censorship is important in certain cases because material that is deemed sensitive, e.g. political, military, religious has to be covered up to protect either the public or those involved in the footage.

“Video Nasty” is a term coined by Mary Whitehouse in a campaign to ban and censor violent films and television programs in order to protect children from watching them. Many films and TV programs banned and heavily censored  due to the rise in VHS tapes that featured extreme violent content.  At the time, video cassettes weren’t classified, meaning that young children were able to rent out the ultra violent films and watch them. Mary Whitehouse and many supporters wanted a censorship ban on all violent videos, and for censorship organisations to start putting certifications on films in order to stop young children from being exposed to them. Many raids were carried out and arrests were made on video rental shops that provided these “video nasties” to children. Even though many of these films were banned, since then they have been re-submitted to classification boards for reviewal, and eventually, for re-release.

Censorship Summed Up – A Video

A link to an animation summing censorship up. Awkwardly. 


Censorship debates are often covered in the news, and has been the centre of many discussions for years. Censorship when movies and cartoons were new has drastically changed, as certain bits of content were either not allowed to be shown or were . Over the years, it has become more relaxed, as we grow as a society, but it is still regulated carefully. Organisations have been set up to make it easier to watch and censor unsuitable material and to file complaints made by the public, to go on and fine those who have committed the offence.

Censorship has changed over the years, for example, cartoons for children in the 20’s to the 40’s were extremely racist and featured content that is considered unsuitable for children nowadays, but were acceptable back then, as it was a time when racial prejudices were rife within society, and apartheid was a big issue. Because these instances have been abolished, then the content would be extremely unsuitable for children nowadays, meaning that the cartoons are banned. This kind of censorship is widely regarded as justified and it is the correct thing to do.