Category Archives: Analysis

Primary, Secondary, Tertiary brackets.

When gathering information from any source via any method, it will always associate itself with one of the three information brackets.

Primary information is information gathered from the source, where you are the mediator. Seeing things for yourself is always going to be one of the best ways to source vast amounts of information, but even if primary information is considered “The purest”, it isn’t necessarily considered the most informative. If you see a bomb go off in the street, you are an eye witness account on the visuals of the bomb, and your own experiences of fear or desperation. This is not a reliable source of where the bomb originated, why it was planted or when it was planted. In a visual sense however, primary information will always be the best source of information regarding emotion or opinions – and even though asking someone for information is sometimes considered Secondary information, when they are telling you opinions on things or are showing you emotionally, this is also considered Primary because you are witnessing this outgoing information, but might have some unreliability (because it is someone else.)

Secondary information is the gathering of information that as been processed and delivered via the use of Magazines, Newspapers or journals. The reason we name this “Secondary” is because the method of development is that it’s scripted and written in a certain way. We have no way of knowing if they are withholding information or emphasizing a certain point, and therefore usually prioritize primary over secondary. However, because Secondary can also be the accumulation of information from other sources, a “Clearer” picture can be created. A good example of this is to reference to Titanic. Those who were involved in the unfortunate incident will always have a clear recollection of the visuals, sounds and general senses from the event. But a secondary source will have the ability to explain the event itself in more detail. Primary information is often very opinionated and emotional, because it is direct – but Secondary is very informative and broad, and doesn’t necessarily delve into the specifics of emotion. Mixing the two often makes for the best accounts of research and articles, because you have the ability to mix both Primary research of eye witness accounts, along with secondary research to back those eye witnesses with factual data on the situation.

Tertiary information isn’t really referred to, but is worth mentioning. Tertiary information’s best example would be Wikipedia. They are sources which compile or digest other sources, and Dictionaries and Encyclopedias can also be included within this bracket. Usually, these sources are not considered “Legitimate” because of the nature of the information and its “Open Source”.

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Dracula changing over time to Twilight

Dracula V’s Twilight

I am going to talking about how the vampires for Dracula have changed into the modern Twilight vampires over the years.

Dracula. 1931 directed by Tod Browning and Karl Freund.

Count Dracula kill his victims by staring at them wildly and spreading his fingers out by the side of him. At the beginning of the film Dracula is living in Transylvania his native homeland, but he moves to England thus making him have to take dirt from Transylvania to England.  Dracula’s nails are made to look pointy just like Nosferatu the first vampire.

When Dracula is in England trying to get Mina a cigar box is opened and his reflection doesn’t show in the mirror inside the box. As most vampire tales go Dracula has to sleep with the dirt from Transylvania during the daylight. If Dracula was ever to go out in the sun he would most likely burn and turn into ash. In the film the other characters talk about how Dracula looks wild like a wolf with the hunger for human blood. Dracula also has fangs that leave marks on humans when he bites them.

Twilight. 2008 directed by Catherine Hardwicke.

The Cullen family do not hunt humans. They call themselves vegetarians and kill animals instead for blood. They live in a big house so they can fit in with humans. The house is just outside of Forks so they can hunt easily without being noticed. The Cullen’s may have a big house but in their bedrooms they do not have coffins or beds as they don’t sleep at all. Edward, Jasper and Alice have special powers that make them more powerful. Edward has the power to read anyone’s minds apart from Bella’s, Jasper has control of human mood swings and Alice has the power to see the future.

All the vampires are able to go out during daylight but prefer to stay where it is  cloudy as if they go out into the sun their skin sparkles and attracts humans. To go with the skin they are also cold to the touch.

The Cullen family likes to fit in with the humans as most look young so they go to school to collect graduation caps. Also Carlisle works in the hospital to help people out as he doesn’t get hungry with the smell of human blood.

The vampires in this film have different eyes to a human. The vampires that drink human blood have red eyes and the Cullens eyes have an orange look to them, but when they get hungry they turn to a dark brown/ black colour. The vampires don’t have any fangs they just have sharp teeth that will bite into human flesh easily.

Comparing vampires.

Vampires have changed from Dracula who was made to be a monster and people were afraid of him so old tales were said and spread around Transylvania. Now today’s vampires are welcomed to join the humans around them as they think that there not that bad and not scary any more as they fit in with what humans do on a daily basis.

Starting in 1931 with the Dracula movie people viewed vampires as a monster that comes out at night to devour the blood of a human. When vampires of 1931 bite a human that human will be infected and become a vampire. One of the main part of a vampire is the two puncher holes on the neck of a person. Now in 2008 with the Twilight movie vampire are now shown as caring people but stay with their own kind. Some of the vampires have powers like reading minds, seeing the future or controlling people’s emotions etc. The Twilight vampires don’t have fangs their teeth are sharp and can penetrate through skin but the bite puts venom into the person and can change that human. This shows how we view vampires from when they were created as monsters to what they are now living with humans.

The viewers attitude towards 1931 vampires was after watching the film they would walk out of the cinema looking over their shoulder to make sure there was no one there. The attitude towards 2008 vampires was totally different people were welcoming them wanting the vampires to be with them and change them so they can live a immortal life. This is showing the viewers have got use to the vampire idea and now most people fantasise about getting bitten and changing into a vampire.

The acting in Dracula 1931 was big movements so unrealistic to the point where each movement was big and bold to make the vampire more of an animal that is so blood thirsty. The acting in Twilight 2008 is more subtle and has less dramatic facial features but they still have a little wild look to them as they don’t eat humans.

From the beginning vampires have been very sharp, bold and animal like to what they are now which is more human but still having a little of the wild animal in them.

Film makers over the years have changed vampires but they still keep their reputation. They have weakened from being the scary monster that everyone thought was real enough to be scared of at night. Now vampires don’t even need half of the stuff they were first thought to need. Vampires today are more humanised than what they were over fifty years ago.

To sum this all up Vampires are going to evolve more over the years to come in the film making industry. There is still more within the film industry that could be changed with regards to vampires. Vampires are more accepted in today’s society than what they used to be. Today people like to dress up and become vampires themselves. Anything to do with vampires is accepted as there are many different versions of vampires that has been either filmed or in books. Anyone can take little parts of a vampire and put them together to make their own kind of vampire. Modern day vampires are not shown as monsters any more as they have become more human like and able to fit in with society easily. Not many people are afraid of them anymore and would want the vampire to change them so they could live a vampire lifestyle.


Critical Approaches market research

The idea of Market research is too see what people like and buy in the market and also to gather certain bits of information  from markets and people who buy certain products or brands. Market research can also be utilized for film production and ideas for the film society as it would give ideas for promotion, what people would expect, testing the concepts and knowing what is to be expected. Media companies would use this see what people would want  in terms of what they would expect for things like movies, TV shows, kids shows and etc all so the media is always seeing what people want and what the competition may be. 

Should media based companies want to use those techniques to get their way of collecting the evidence to what they are developing then It could be a way to try and get some more clearer results like trying to figure out what people want in the market and see what could get people to see what those developers produce.

The many ways of collecting market research can come from Online or written surveys, focus groups, personal interviews with groups of people, observing individuals and field trials. These tend to be the best ways of collecting the infomation and can being done from one of the ways can have good results.

The sources of information in market research can be collected by stats from goverment collecters to see the income and tradeing of a media based product, an economic investment which also looks at priceing and contents of said products and finally research reports that show summaries of products though needs registring.

Market research is also there to see if there is a gap in the market that producers and developers could jump onto knowing that there may be a chance they can be in that gap that can be commercial viability, sponsorship to get the funds can also be a help for the show or films finance as well as looking into the equipment that you will be using and looking into the time scale so you can see where the best time to release or show something will be so people can know whats so big at the time and keep the project on hold till there’s a chance to release the production.

The Primary research side of things is talking to people about what you could expect on the market or what certain people will want, this research helps when wanting to get exact results for wanting certain products created and need greater results that what’s already in the market.


Media effects theories

It’s thought that Media can effect certain people of certain ages in ways that are never fully figured out, teenagers can be middle of the road since they get influenced by certain media but during the first 8 years of their lives, children develop certain skills in their way of growing up  since they will be learning certain things.

It’s easy to say that video games can be a way of children learning to be violent though games have rating on them showing what the right age for them to play the game is, if children are playing a game they shouldn’t then that could be the parents problem since they got them the game and they let them play it in the first place since some games such as Yakuza and Grand Theft Auto (GTA) tend to be too realistic for younger audience’s that they will either develop those skills or be scared from those actions but at the same time their are games intended to younger players for kids as young as 3 to 12 which limits the violence, bad moments and nasty habits on what happens. However that can also be the opposite since the Norway shooter admitted that he played Modern Warfare 2 just to get the ideas of going on his shooting spree, because of that Norway has banned most first person shooter games. This tends to be a trend with certain countries banning certain games for what there is in violence and content, many counties banning GTA, Call of Duty and other games in those lines for violence, things that might offend cultures, moments that happen and   people won’t like and others like, nudity, gambling, sex or racism.

However a lot of TV and Music video’s can come into play since shows like Power Rangers and Teenage mutant ninja turtles while being kids shows tend to have a lot of violence to them dispite those shows being good vs evil however shows like World Wrestling Entertainment (WWE) which used to be extremely violent for older viewers turned into a Parental guidance (PG) based show which would mean family based yet the violence can be over the top at times dispite those shows telling them to never try what they see at home for their safety, yet there can still be complaints about those shows for the violence, nasty bits of the shows or certain characters being too scary like Lord Zedd, Krang and Mark Henry. TV shows do try and make good with their target audience doing the right things but still get hammered in complaints. one example would be Tom and Jerry since while it’s more slapstick there tends to be more violence than any other show dispite being marketed for kids. As far as music video’s there can be moments that can be over the top moments such as characters doing nasty acts like fingering someone, alcohol drinking, women not wearing not much clothing and lip synching words that were censored in the song. swearing in music can be an issue at times since CD and download’s of the songs will go uncensored meaning if younger people are listening then a child just heard a nasty word though most CD’s do have a label saying what nasty’s there would be in the songs.

Film however also gets a lot of the issues, It was said that the 2 child murders of 1993 were influenced to kill just by watching child’s play 3 and a lot of backlash came to the developers who said that the kids must of been unstable to begin with. A lot of movies get the same treatment, some being banned in certain countries for portrayal of certain races, a lot of violence that can be brutal and at times unwatchable, fear of imitation of certain actions, scenes of rape and sexual abuse, heavy uses of blood and unwanted imagery. A good example is a film from Serbia called a Serbian film or as its called there Srpski Film in which has a heavy pornography based story which leads to a lot of violence, rape, murder and unknown amount of blood and Serbian swearing. At least 6 countries banned the movie with some versions being edited in others dispite the negative reception. Another example was a Clockwork Orange where director Stanley Kubrick who was British had a lot of angry fans on him saying his movie was too violent and gory and the film became banned in the UK until his death, the USA showed the movie but rated X and having to cut certain scenes and censor some moments for the films gory nature. Many people would assume this would be a copycat effect in that someone of a certain ages watches something and because of what goes on in the film their would be a slight chance that she or He’d go and start acting the way a character would and start doing the actions. In reality parents should limit what a child should watch or play and ensure that the child does the right things, learn what they would need to learn and don’t do the bad thing which could make them become a nasty child if not careful.

To say that video games and Movies are the truth to all violence in society is saying that God is the police, Parents should do the right things and teach their kids not to do certain acts, schools should teach them what’s right and wrong with the media and kids should be aware of what the right way in life is. copying something because they saw it on TV should not be a factor in their behaviour and they should be fully controlable for their actions.


Media Products and their Audiences part 1

The media products I am going to analyse are Video games, I will mainly focus on console games and explain how they address their audience through the typical codes and convention.

The video game franchise that I am going to focus on is Assassins creed, before 2008 the stealth franchise was only made up Splinter Cell and Thief in the late 1990’s. However first person shooters like Call of Duty, Medal of Honour, Black and Battlefield took over in the early 2000 and became the dominant video game genre on the market. The only real competition was Grand Theft Auto San Andreas which was released in 2004 and sold over 27.5 million copies worldwide, this was a big success because it was the only crime genre on the market at that time.

Assassins Creed one colouring system is quiet exotic with mixed middle eastern colours with light orange and dark reds, however both protagonists and antagonists where white robs or black robes with symbols on it. The reason why the Assassins in the game where white is to represent themselves as pure and trust worthy people, who strike quick and fast like the eagle as most of the clothing and powers of the character is based on eagles natural ability. The colours of the cities in the game like Damascus and Jerusalem are a mix out sandy brown and rich primary colours for market stalls, this to make the player feel that they are in the Middle East and give off a sense of believability the storyline.

Assassins Creed font is only shown off at the beginning of the game, when locked capital words pop up in Trajan font saying ‘ASSASSIN’s CREED’ with the Assassin symbol in the background. The ‘ASSASSIN’ part of the text in the title sequence is in bold black and the ‘CREED’ is in light red, this is because the black represents strength and red is the creed the rules, blood, as Assassins must kill to be in the order so red is blood.


Task 4 Critically analyse a film part 1

The film I am going to Critically analyse is Die Hard 3 (Die Hard: with vengeance) were John McClane (Bruce Willis) returns as the unlucky cop who is always in the wrong place at the wrong time. The begins with introduction of the antagonist Simon Gruber (Jeremy Irons) on the phone to New York police department threatening to detonate bombs over the city if he doesn’t get what he wants. This good start as I the view don’t know who the villain is but only his voice, which creates a bit of mystery to the person as the director wants the audience to wonder who he is. Unlike in the previous Die Hard’s McClane has an a supporting actor with him, this is Samuel Jackson who first meets McClane when he sees him walking around in his neighborhood with a racist sign. McClane was doing this because of Simon sick humor, Samuel Jackson character tells him to leave or he would be in serious trouble. McClane them explains why he is doing this but is interrupted by a gang who try to attack him Samuel Jackson save McClane and become s heavily involved in the situation. Simon then makes the pair both go around New York trying to deactivate Bombs by encoding Simon’s riddles. This is a nice touch to the franchise as it leaves the viewer on the edge of their seat as you don’t know when the explosion happens. The viewer finds out by the FBI agents that Simon is Hans Grubers brother who was the villain form Die Hard 1 we then have a flashback of him falling off the building. After this scene we see for the first time Simon played by Jeremy Irons, it turns out that the using the pair to create chaos so he can rob all the banks in Wall Street, which is very similar to Die Hard 1 where the villains try to steal the money from the skyscraper building in LA.


Task 4 Critically analyse a film part 2

When McClane and Samuel Jackson character go off to disarm a bomb they run into two kids robbing a store and one says that it is like Christmas here as the police are all looking for a bomb in all the schools in New York, the kid then said you could steal city hall. This then triggers a memory early on in the film when the police chief mentions briefly that 20 coal trucks were stolen, McClane then figures that Simon stole it and is using it to transfer the gold.

The structure of the film begins very basically with Simon making McClane run around New York encoding his riddle to deactivate bombs he has left at different places. It later becomes apparent that Simon like his brother Han is trying to steal all the gold from Wall Street. This changes the plot and almost becomes a completely different story as Samuel Jackson and McClane go after Simon to try and stop him. To me the real beginning of the film starts half way through as the first half is meant to introduce the characters and create suspense of what Simon’s motives are.

The title of the film Die Hard With A Vengeance does appear that someone will be having revenge against someone else, immediately I thought that   someone from the first film or second would appear in this one. When first hearing Simon’s voice is very obvious is that he has a German/Eastern Europe accent, and in the first film the villains were German so I first saw a link thinking that this character would have something to do with the first film. Early on in the film comments are made about trucks that had been stolen, at the time it is briefly said and the audience would remember it later on in the film when McClane realise that Simon Stole it. Unlike previous Die Hard’s this one has an element of riddles were McClane needs to encode, when I watched it for the first time I found myself trying to guess the riddle as well.


Task 4 Genre, Characteristics and Representation

Die Hard With A Vengeance is part of feature film franchise stretching from 1988 to 2013 this film was released 1995 and third one of the franchise. The film was first Disturbed onto cinema screens in the U.S and then Europe, the film was late available to buy on video along with Die Hard 1 and 2. As Die Hard is already a well established shoot em up it would be easier marketing the film as they already have a fan base, but at the same time the will need to attract newer people in to watch the films. This would be done by promotion trailers on TV showing the content and the actor, as Samuel Jackson who has appeared in many shooters, comedy’s and dramas will also have a fan base who would then watch Die Hard because he is in it. Tradition Die Hard has been an over the top shooter with comical scenes and cheesy quotes, with the third film I think it more comical and less over the top shooter. I liked this better, but traditional fans who expect the shoot um up style may find it uninteresting that is why they need to balance out the shooter and comedy aspect of it and appease everyone.

In the first Die Hard the story was very linear with the narrative of McClane killing each terrorist one by one until he reaches Hans the ring leader, from the start we know that the terrorist want the contents of the sealed vault in the building and will do anything to get their hands on it even blowing up police car which surround the building. Even though how simple the story maybe compared to other films in the Die Hard franchise, the first one is considered on of the best because of its simplicity and Christmas theme to it. People like it because it is a believable situation to be in as I saw many reference in the film from the Iranian Embassy siege in the UK in 1980 within the film.

In Die Hard 2 and 3 the narrative structure has changed from linear to multi-strand as the audience doesn’t know the try identity of the antagonist and his true intentions until half way through the film. However like all Die Hard films the endings are closed with the McClane killing the villain, what is ironic is that Simon died the same way his brother Hans died by McClane pushing them off a building.

In Die Hard McClane is always a cop who is in the wrong place at the wrong time and is the reluctant hero that always complains to himself of the situation he has gotten himself into, even though he always comes through and rises to the challenge when needed. Samuel Jackson in the film is McClane side kick who is the comical relief  character, who swears every ten seconds and constantly questions McClanes actions. Finally we have Simon played by Jeremy Irons who is the psychopath villain who has an unhealthy obsession to see McClane dead, just like his brother in Die Hard one his main goal is to steal form investment bankers and to kill anyone is his way.

However one big social issue raised in this film is racism, as Samuel Jackson character first scene shows him telling two kids we don’t need help form white people or want it. When him and McClane are thrown into the situation of disarming bombs, McClane confronts Samuel Jackson Character and saying you’re a racist. The film was trying to show that you can’t determine the personality of the individual down to race, this was done saying even if your black, Hispanic or Asian you don’y have any right to be racist.


Die Hard With A Vengeance review

This time John McClane returns as the cop who is always in the wrong place at the wrong time, this time the setting of time and location are completely different from the previous two. This time McClane is teamed up with Samuel Jackson trying to find and stop bombs place around New York by a mysterious person known as Simon, the film will leave the viewer on the each of their seats when for most scenes. The genre of the film is still a shoot um up comedy, however this one is more comical due to the fact of McClanes side kick Samuel Jackson. Unlike the last one the story is stronger with a better villain and plot leaving the viewer emerged within the film, it is also more cleverly constructed with the use of riddles in some scenes where McClane needs to figure out the answer before  a bomb goes off.

I find it refreshing that the director has put some thought into the film as I had my concerns about it, but I was pleasantly surprised  with the change of style. However I personally thought that they should have kept the Christmas theme in Die Hard because of how iconic it is to the franchise. I liked the idea of keeping the identity of the villain secret, as he becomes even more mysterious unpredictable to the viewer. However in some parts they did copy many features form Die Hard one like the terrorists motives of trying to steal a large amount of money, also the villains gang where they look, sound and act like the gang from the first film.

Unlike the previous Die Hard where didn’t know who was the main antagonist was or what the point of the film was, I think they redeemed themselves by creating a psychotic villain who is arguable the best villain in the Die Hard franchise. In the previous film the director took a different approach by doing Die Hard as a multi-strand, however the plot wasn’t consistent  as the character weren’t explained that well and I was lost towards the end. With the third one they learned their lesson and have gone back to basics, but by still using the multi-strand method which works perfectly well especially when you find out what the true motivations of the terrorists.

Like in the previous films McClane is always the lane reluctant hero who always finds himself in awkward situations, however this time he has a comical side kick Samuel Jackson who really brings comedy to this shoot um up. However Samuel Jackson character also brings up a social issue of racism, but this time Samuel Jackson is racist. This shows awareness to the public saying racism comes in many shapes and sizes and just because your black, Hispanic or Asian that doesn’t give you the right to be racist.

To sum up the film I would say a brilliant re imagining of a well established franchise to suite a different audience, definitely a big improvement from the second one. I would rate it 8/10 for the effort the production team has done and improving on the last one, one the best in my opinion.


Product analysis of Saints Row 4

The genre of the game is an action adventure, the game is a console and PC game and it is a platform game.

Codes and conventions

  • Saints Row 4 is a follow on from the last game making a series.
  • The style of the graphics slick, adult and realistic .
  • The game is a brand and someone knows what they buying.
  •  The story is told by watching the begging intro,  playing though the game, completing missions and watching cut scenes.

The representation 

The characters culture are gangs at war with other rival gangs, the game is fantasy and real because of the weapons, vehicles,  shop and environment. For example the dubstep gun, the shots sound waves, with the sound of dubstep music and makes people dance in till they die.  The characters well dressed because of robbing other gangs, the gang culture is aspirational  and is existing and represents a enviable life of crime.