Tag Archives: Adam West

Genres: How They Have Changed Over Time Powerpoint Presentation Slides

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Target Audiences, Focus Groups & Update 2 on the Critical Approaches/Responses Unit

The target audience for Adam West 1960’s ‘Batman’ is families but it appeals more to kids than it does adults. It enjoyed a prime time slot in the USA during the 1960’s and it was repeated in UK in the 1970’s also at prime time. It lasted for three seasons. Not as much violence was allowed in the 60’s as it is n0w and that is why the decision was made to make ‘Batman’ have camp and comedic elements in it. It was originally intended to be a serious program back in the 60’s but over the years this has changed and nowadays it has sort of adopted the role of a sitcom. Another reason why it had camp and comedic elements in it was because of the target audience so the content in the show was fit for viewing and fit for purpose and the screen.

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Proposal

What my group proposes to do is create some surveys and questionnaires. Some of these will be face to face, others will be condcuted online i.e. on Survey Monkey and the link would be posted on Facebook.

We would then probably get a focus group of people together who have watched ‘The Dark Knight’ and show them Adam West 1960’s ‘Batman’. We could get another focus group together too of people who have watched modern ‘Doctor Who’ and show them 1960’s ‘Doctor Who’ if we have time.

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Media Focus Group Surveys & Questionnaires

My group are planning to conduct various surveys and questionnaires on both the web and face to face. They will be completed by focus groups. This could be a number of different focus groups of it could be the same one all the time, we don’t know yet we haven’t figured out what we are definately going to do yet. The focus group and target audience that we will be focusing on the most though is obiviously 16-19 year old media students as anyone who has read my previous posts will know.

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What my group plans to do

We plan to create questionnaires and surveys and give them to people in the focus group of 16-19 year old teenage media students as this is the target audience we are trying to reach out to. Some of these will be handed to people directly, others would be conducted online e.g. Survey Monkey. Some might even be asking the people all the questions directly. We would collect the survey results after a week has pasted as we feel this is an adequate enough time to collect all the necessary results that we require.

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