Tag Archives: Audience measurement

Audience Research

Audience Research is when the audience is profiled and investigated in order to get a better understanding of what they want to see. Demographics are mainly used to achieve the information needed, as it can give the quantitative data, such as age, income, or how much T.V they watch. Geodemographics look at things like where they live, so they can assume the type of lifestyle that the person has, and what choices they would make from that. Questionnaires would be used to acquire direct information about what the audience wants. Websites such as BARB would be used to conduct research on the quantitative data such as ratings for certain channels or shows.