This is based on finding the class basing on education, income and occupation. Different classes like different things, i.e. some people may find it acceptable to be hearing or seeing obscenity whereas others may take offence to the content. Also depending on locations and time of day will depend on who the production wants their target audience to be, i.e. if someone works long hard days then productions would create shows to be played just before and after the watershed (so it’s later in the day), which would be suitable for that type of audience. Also as there are may people who do not work due to maternity, benefits, disability etc, means that for those who at home all day, can have access to more T.V, which is why there is a lot of new daytime T.V.
“Psychographics give you a much deeper look into the market you’re dealing with. If you know what’ll grab their attention and what’ll turn them off, you’ll be way ahead of the competition” (http://www.aweber.com/blog/email-marketing/are-you-marketing-by-psychographics.htm). This means that the production manager would be looking much deeper than just age, genders etc, but they will be looking to understand who their target audience would be basing on them and their behavior, personalities, likes, dislikes, lifestyle etc. By the production understanding the psychographics then they would be in a better position against any competition as they can add or change features to suit specific channels i.e. MTV holds many shows that base on reality such as ‘Geordie Shore’, ‘The Valleys’, ‘The Hills’ and many more. So if there are many results with people who dress the similar way, act the similar way or just want something easy to watch, then this is when the shows on MTV would fit in, as it would fit in with their lifestyles. This is based on qualitative research, as they will be looking for the whys.
This is based on the rates for specific shows in certain locations showing how many people in certain places i.e. small towns, cities, countryside’s, other countries watch specific shows. This is done so the production would know their type of audience and where they would want to aim to get their show to be seen.
The production needs to find out the relative information regarding age and gender so they know who they are aiming their show/film at, but also the age requirements basing on who they predict would be most wanting to watch the end product.
This is based on the ‘Equality Act’ (2010), where it states that people who are gay, lesbian or bisexual have equal rights and should not be treated different for being who they are. This type of question would be found out through the quantitative research where they would possibly ask a question about their gender, then ask about their sexual orientation. This would mean that the results would be statistical as there would be a certain percentage of audiences who would have selected, straight, gay, lesbian or bisexual. This means that the production needs to be aware on what content is added so they do not offend anyone i.e. if they created a show that in one episode a character spoke ill about homosexuals, but then they researched that there would be a mixed orientation watching then the production can cause offence.
This is based on where the audiences are located (stereotyping), for example London is known for higher and lower class, where the crime rate is high and the youths are known to be wearing hoodies. It’s these types of stereotypes that effect the type of films/shows created i.e. Kidaulthood and Adulthood, are both shot in London, showing the gangster side, with guns, knives, and violence, to which all are wearing the typical hoddies, baggy clothes, caps and covering their faces.
This is linked to what is most popular i.e. certain film companies such as ‘Warner Bros’, ‘Paramount’, ‘Disney’ etc, all are leading production companies that film makers trust and will use due to the better financing, the use of cast and crew, the amount of releases hitting high ratings and many more reasons. By using popular companies the audience will then trust and want to watch new releases and buy the DVD’s/downloads.
This is based on when a production would create and find the target audience for their film/show but can sometimes turn it around to grasp more viewers for example, if they have created a thriller based series similar to ‘The Following’ or ‘Hannibal’ they then could create focus groups for a selected amount of their target audiences to come in and watch the show, but for example if they only selected males to be their target audience they could then turn it around and create a separate focus group just for women in the same age gap, to see what the results would be. This can then give them an alternative i.e. if they originally thought men would have been more interested but then realised women would be as much interested as well, then they have a choice to make it more appealing for men, or to leave it be so women would watch it as well. But by also trying to find the alternative they can then grasp a wider audience as if both males and females liked the product then they would be getting more rates and views.
This is based on targeting the correct audience by relating to what the audience is after i.e. if they are sports fans then they can have access to see the shows they love basing on their likes on specific channels, and again if the audience likes to see aspects of glamour, fortune, characters making idiots of themselves (reality), then they can go to a specific channel (MTV) and watch the show that best appeals to them. So if a company was to make a new reality T.V series they would look to the other series on this channel to view the ratings, comments and complaints to see whether they can improve their product, use other ideas and compete.