Producers know they are reaching the target audience in Call of Duty Black Ops because they look at the measured retail sales and the online gaming log in details. If someone is playing a video game online the information would be recorded. For example EA uses an online multi-player code system to count the amount of people who have bought the game brand new and it uses the server to count the amount of people playing online.
Producers know they are reaching the target audience in Facebook because of the number of people that sign, people that create an accounts and they have peoples personal information on the dater base. It targets audiences in way that it a makes it look more visually appealing and suitable to the appropriate age groups.
Producers know they are reaching the BBC iPlayer target audience because they can track what TV shows are being watched at any time, the types of programs being watched will give the producers a good idea of the demographic of their audience and therefore this will allow them to see if they have reached their target audience
This is me explaining some of the key features, elements and references in the 1960’s ‘Doctor Who’ serial ‘The Dalek Invasion of Earth’. This is the second story in which The Daleks appeared on TV screens. I go into how certain aspects of it appeal to a certain audience, how humour is used, and how different characters are represented in different ways amongst other things including how popular culture references certain historical things in real life i.e. The Daleks in ‘Doctor Who’ and the Galactic Empire and the Stormtroopers in ‘Star Wars’ could be compared to Nazism. For Example, the Nazi party’s swastika has similarities to both the Galactic Empire’s logo in the ‘Star Wars’ movies but also the Sith Empire’s logo in ‘The Old Republic’.
Twilight is a result of romance vs. horror, you get this weird cross over that depicts vampires and werewolves as actually being sex symbols. Lets make no joke this films demographic is purely aimed at women this shows through the IMDB demographics graph.
You can see clearly that the women vote is carrying this films vote median by giving it a 6.1 where as men are voting it low at 4.9. What is even more interesting is that the amount of votes from males totals more than that of women. Meaning that men are logging in and voting just to show their dislike for this film. It is this hatred that’s giving twilight is popularity and even abuse towards the film is free marketing for the producers. Just selecting the male votes to see how they voted, the graph below shows that almost 20% of men rated the film as a 1 showing strong opposition for it.
Why do males not like this film? Like with most romance films guys just aren’t interested. Looking into a study covering primal reverting feelings as a man it is their job not to look soppy or vulnerable and romantic films tend to touch on this. Its also based on how men want others to see themselves and how self conscious they get if the world sees them as anything other than a manly man.
Twilight hooks its audience by placing in the three-way relationship struggle. Bella loves Edward, Edward loves Bella and then you have Jacob who comes in to create a tension that will last 5 movies. This very much appealed to the audience as they separated themselves into ‘teams’, team Jacob and team Edward.
The film also rides on the success of the book which already hooking the desired audience.
Paranormal activity is an ‘Observational’ horror that uses shock tactics to scare its audience.
I use the term observational loosely, what I mean by this is, we have a horror movie where the audience definitely does not feel immersed in the feel because the way it is filmed, using CCTV cameras. However the audience feeds off of this in a different way, because there is less emersion the situation that is occurring feels more hopeless, that the audience cannot do anything to help. It’s the same feeling as watching a CCTV recording of a murder happening, your scared because of the situation, and horrified you can’t do anything. Paranormal activity plays well with the atmosphere of the Cinema as well. To be scared the situation needs to be controlled, and in pitch black, as black as the setting for the scene, which is why a film might feel scarier on the big screen as apposed to watching it at home. The audience for this anyone who likes a scare, specifically males.
At first glance this isn’t apparent on this demographic graph from IMDB because it shows that on average males vote it as highly as women, or around about at 6.4 for males and 6.2 for women. However if you look at the pure numbers of voters, there are 84,476 males who voted and only 17,355 females. This links in with the results researchers have come up with. The research mentions that males of 15-45 tend to be the prime group for these horror films and also tend to see the film in groups rather than individuals. This fulfils the human desire to protect or be protected, and with a scary film going as a group dampens the feeling of shock when a scary ghost pops up. These males are “sensation – seeking” and go to prove that they are men, they aren’t scared. Interestingly when watching the horror film, to avoid being seen as scared they resort to; Looking away from the screen to detach themselves from what’s going on. Treating the situation as a critic would, hiding behind something to give a sense of protection or just thinking about something else.
Paranormal activity uses a queue which signals when the audience is going to be scared and where the ghost is present by using a deep bassy noise.
Mulan is an action packed Disney reimagining of a historical event, we follow a girl (Mulan) who sets out on an adventure in the name of her father to fight against the Huns.
Mulan is aimed at children this is clearly highlighted by the U for Universal sticker on the front of the DVD. Being a Disney animation film, which is ultimately aimed at children is another sign of the demographic. The actual animations themselves are soft and cartoony which suggests a younger audience. However being a U the DVD is limited to the amount of violence, if any that can be shown. An example of this is when Mulan and company and orderd to move to the front to help fight the Huns. When they arrive they find the general dead, you do any bodies as to detract from the morbidity of the scene, however one of the soldiers is seen carrying his helmet, suggesting he’s dead.
Mulan when released was at the crux of many debates about how sexism and racism are portrayed in the film. The fact that women are to be seen and not heard, how women cannot live up to the expectations of men. One character in particular is heavily stereotyped (Chi Fu). He is drawn more as a caricature and has a strong Chinese accent. Disney like to ‘americanise’ their films often giving the lead character an American accent despite any racial ties. This is done so that the film connects with the viewing audience and Disney believes that if you put an American accent over the lead character the American audience will understand the context of the film better.
In terms of evidence IMDB shows the demographics of the people who watch Mulan. Unsurprisingly the graph shows that females rated the film more highly with a 7.9 average out of 10 and men with 7.1. This is because the Disney genre is still applicable to women of any age, where as men over 18 tend not to be as interested. This is shown in the females aged 18-29 and the males aged 18-29 where males of this age voted it as a 7.2 and females a 8.1.
Audience profiling is about researching your audience before hand so that you can put across your message / work / product to the right people. For example if you are developing a game, who are you aiming it at? If children then research what you can and cannot do under the guidelines of the game rating. Are they male or female, this will be vital in deciding which approach to take.
Audience data – quantitative data such as age, gender, height etc.
Audience profiling – understanding an audience before hand so that, for example a product is aimed at the right type of people this can be done via questionnaires.
Demographics – is the most recent Statistical compilation of a populations attributes including gender, race, age.
Geo-demographics – is a combination of demography and geography for the application of business.
Consumer behavior and attitudes – are what sorts of things do people by and why do they buy them, is there a reason? This can be researched through these of questionnaires to gain qualitative data.
Audience awareness – is recognising before you create a product, what sort of audience are you aiming for, you would then, after selecting your audience go into doing background information on them.
I created this questionnaire so that I could get an idea of what 16-19 year olds (the focus group) thought about trailers, and how they react to them. The questions that I included were about how they access film trailers, what genres they prefer etc. I started out with general questions to get an idea of how the focus group uses technology and how they react to film trailers in general. I then included questions about my chosen trailer so I can see how certain aspects of trailers and films can affect the way that people think of them, e.g music, editing, actors.
Kick-Ass 2 Trailer
Age…….……. Gender………….….…. Ethnicity………………………..…….
Q.1 How often do you watch film trailers?
|All the time
Q.2 What genre of film do you prefer?
||Other (Please specify)