Tag Archives: audiences
Audiences are defined into categories of what they like and dislike, the way they access media and then how they share information with others. Productions are aimed at specific audiences and so marketing strategies will different depending on the market. The content, techniques and manor the feature is constructed will also depend on the market, which is why research is important to get these areas right to be successful.
Audience profiles are created to help give an understanding into the mind of the average target audience.
Purposes of Market, Audience and Production Researches (Also Methods, Techniques & Sources of Information)
There are three ways an audience can respond to a product. Number one would be acknowledging engaging with it, number two would be identifying with it an interpreting it, and number three would be totally ignoring it and disregarding it.
The purpose of market research is to gather information on markets, customers and consumers. It is a business strategy to identify what appeals to your chosen market and what your chosen target audience identfies with. Many companies see market research as a competition and they often compete with other companies to analyse the same chosen market. Some companies end up getting what they are into right, others end up getting it wrong because they don’t analyse the research closely enough. Some companies do get it right but it is often to late as another company has already worked it out and they have already produced content for that market so that gap in the market is gone as anything similar to it would be seen as an attempt to rip the other company’s product off and ‘copy it’. This is the main reason why copyright is put on content so people don’t ‘copy it’.