Tag Archives: BARB

Purposes of Market, Audience and Production Researches (Also Methods, Techniques & Sources of Information)

There are three ways an audience can respond to a product. Number one would be acknowledging engaging with it, number two would be identifying with it an interpreting it, and number three would be totally ignoring it and disregarding it.

The purpose of market research is to gather information on markets, customers and consumers. It is a business strategy to identify what appeals to your chosen market and what your chosen target audience identfies with. Many companies see market research as a competition and they often compete with other companies to analyse the same chosen market. Some companies end up getting what they are into right, others end up getting it wrong because they don’t analyse the research closely enough. Some companies do get it right but it is often to late as another company has already worked it out and they have already produced content for that market so that gap in the market is gone as anything similar to it would be seen as an attempt to rip the other company’s product off and ‘copy it’. This is the main reason why copyright is put on content so people don’t ‘copy it’.

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Audience Profiling & Quantitative Audience Research

In order to define what group of people go into what socio-economic group on the socio-economic scale we need to determine their socio-economic status first. With the question examples in my previous posts I have covered genres, ages, gender and looks so far. But no it’s time to get to the very core of it all, deep within people’s mind sets and tap into their psychology of why they do certain things and why they watch, use and read certain things. Also their personalities come into it too.

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