Tag Archives: Batman

Attracting the audience after they have been defined

Once the target audience has been defined, ways of attracting that audience with various methods can then be applied to make the product stand out. Some of these methods are deciding how the layout will look, what colours to use, the style of the text and what images would be suitable to use. Examples of the following methods would be:

Layout: The layout for this movie gives very little information away on the front cover and shows only the main character standing alone with a very dark background telling the audience the film will be gritty, dark and serious.  On the back cover there is a section of writing which tells a brief bit about the plot line and a few images underneath to visualize the information.

Colours: The whole cover front and back is coloured in black and dark blue representing the hero’s style, characteristics and the theme of the film. The logo for the hero is coloured in oranges, reds and yellows representing fire either to represent the hero’s flaws or that he/she themselves are corrupt portraying that good things aren’t always good.

Style of the text: The style of the text is small and capitalized making it standout from the dark background. It is printed small so the audience will first look at the main attraction which is the hero standing beneath his corrupt symbol and it may also be because the character is well known from previous films so there is no need to make the writing big as the hero is enough for the audience to know who he/she is.

Images: The images used are simple and few as less can sometimes describe more themselves and adding more may not look as attractive at first glance and would give to much away. The back cover shows a few images that show a few more characters that will be important in the storyline alongside some action images to keep the audience interested.


Batman Focus Group Results

Here is our main findings that our group discovered while undertaking this focus group about 1960’s Batman and modern Batman ‘The Dark Knight’.

Batman Focus Group Clip


Genres: How They Have Changed Over Time Powerpoint Presentation Slides


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Questionnaire Sent Out

Gender – Male/Female      Age . . .           Ethnic Origin . . . . . . . . . . . . . . . .

Transport . . . . . . . . . . . .     Screen shot 2013-05-14 at 17.37.26

Q1. Do you have any body modifications?

  1. None
  2. Tattoos
  3. Piercings
  4. Both

Q2. How low do you wear your jeans?

  1. Normal around the waist
  2. Slightly low
  3. Justin Bieber
  4. Don’t wear any

Q3. Do you own a tumblr account?

  1. Don’t know what this is
  2. Yes
  3. No
  4. I’m too cool for tumblr

Q4. How often do you use Social Networking sites?

  1. I don’t
  2. Just to check status’s
  3. Quite a lot, I like to know what’s going on
  4. Facebook is my life

Q5. How long do you scroll through your news feed?

  1. Never
  2. 10 seconds
  3. Until I get bored
  4. I’m sorry what? I was too busy looking at prank videos on news feed

Q6. What film/T.V genres is your favourite?

  1. Comedy
  2. Horror
  3. Action
  4. Other . . . . . . . . . . .

Q7. How many hours do you spend watching T.V/films during one week?

  1. I don’t watch T.V
  2. 1-4 hours
  3. 5-10 hours
  4. Couch potato

Q8. How often do you change your profile picture?

  1. I don’t have a profile picture
  2. Occasionally
  3. Every month
  4. Everyday of course!

Q9. If you see a person drop their wallet do you . . .

  1. Pick up wallet and give it back to them
  2. Leave it where you found it
  3. Throw away the wallet and keep the cash
  4. Steal the money and use the ID to go clubbing

Q10. How often do you drink?

  1. I don’t
  2. Once in a while
  3. Once a week
  4. I’m drunk right now

Q11. What do you use YouTube for?

  1. Film trailers
  2. Music
  3. Comedy
  4. If none above please state            . . . . . . . . . . . .

Q12. How much of your parent’s electricity do you drain with all your devices being used at once?

  1. None I hate technology
  2. Only my phone when it’s charging
  3. When I’m not on my computer I’m charging all my gadgets, lights on, T.V on, technology heaven
  4. I pay for my own electricity

Q13. You’re at home the Internet goes off for the next day, what do you do?

  1. No problem go outside and live
  2. Go round to a friends house
  3. Go round friends house and use their Internet
  4. Lie on the floor, tries not to cry, cries a lot

Q14. What two items would you take on a desert island?

  1. Matches and food
  2. The entire series of lost
  3. Hair gel and more hair gel
  4. Michael Caine

Mostly A. If your answers are mostly A.

You are Barack Obama. Smartly dressed interactive person who goes out and enjoys the real world and not a 2D/3D screen.

Mostly B. If your answers are mostly B.

You are Gwyneth Paltrow. You know your way round technology and not afraid to go outside. You must being doing something right because you’re dating Iron Man.

Mostly C. If your answers are mostly C. You are Batman. Retirement has hit you fast as you’ve changed your ways from being the almighty superhero to a down right sloth!

Mostly D. If your answers are mostly D. You are Sheldon Cooper. You are an emotional busy body, who distance themselves from friends, relationships and any other social activities.

Above is the questionnaire, the group and I went through and came up with many questions in an informal amusing manor to appeal to students.  Those most appropriate to the subject matter and giving the answers relevant to the blog were then put together and handed out to the target market.  Media students aged 16-19.

Selection & Construction of Content, Modes of Address, Codes & Conventions


‘Doctor Who’ is much more colourful nowadays than it used to be. Obviously when it first started off it was in black and white but even when it went into colour in the 70’s, 80’s and 90’s, it still wasn’t as colourful as it is now. Also the fonts used are a lot more prominent and bold on screen and they stand out more, not just in the title sequence, but in recent episodes it has even given the year and the location away at the start of the episode in the form of bold text. Obviously in the title sequence the font is much larger and centered as that information is more important than the year and location information, which is small and at the side of the screen. In the title sequence you don’t just have the ‘Doctor Who’ logo, but also the name of the episode and the name of the writer after the ‘Doctor Who’ logo has been displayed, and the actresses and actors names before the ‘Doctor Who’ logo is displayed. Target audience comes into it too, as when ‘Doctor Who’ first started it was quite moody, dark and mysterious whereas nowadays it’s more cheerful and it has more comedy elements, and the colours and font being different in the program over the years were used to reflect this.

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Target Audiences, Focus Groups & Update 2 on the Critical Approaches/Responses Unit

The target audience for Adam West 1960’s ‘Batman’ is families but it appeals more to kids than it does adults. It enjoyed a prime time slot in the USA during the 1960’s and it was repeated in UK in the 1970’s also at prime time. It lasted for three seasons. Not as much violence was allowed in the 60’s as it is n0w and that is why the decision was made to make ‘Batman’ have camp and comedic elements in it. It was originally intended to be a serious program back in the 60’s but over the years this has changed and nowadays it has sort of adopted the role of a sitcom. Another reason why it had camp and comedic elements in it was because of the target audience so the content in the show was fit for viewing and fit for purpose and the screen.

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Update 1 on the Critical Approaches/Responses Unit

First of all one of our original ideas has slightly changed. Originally, we were just going to show focus groups 1960’s ‘Batman’ and ‘Doctor Who’, but now it appears that we might show them modern day ‘Doctor Who’ and ‘Batman’ too. This is to get a larger comparison between the two as some people might forget some elements of the modern versions. Also we might show it to people who aren’t fans of them and/or people who have never seen them before. Probably most people will think they are rubbish before they watch them, but after they have watched them they will probably like them.

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What my group proposes to do is create some surveys and questionnaires. Some of these will be face to face, others will be condcuted online i.e. on Survey Monkey and the link would be posted on Facebook.

We would then probably get a focus group of people together who have watched ‘The Dark Knight’ and show them Adam West 1960’s ‘Batman’. We could get another focus group together too of people who have watched modern ‘Doctor Who’ and show them 1960’s ‘Doctor Who’ if we have time.

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Media Focus Group Surveys & Questionnaires

My group are planning to conduct various surveys and questionnaires on both the web and face to face. They will be completed by focus groups. This could be a number of different focus groups of it could be the same one all the time, we don’t know yet we haven’t figured out what we are definately going to do yet. The focus group and target audience that we will be focusing on the most though is obiviously 16-19 year old media students as anyone who has read my previous posts will know.

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