Once the target audience has been defined, ways of attracting that audience with various methods can then be applied to make the product stand out. Some of these methods are deciding how the layout will look, what colours to use, the style of the text and what images would be suitable to use. Examples of the following methods would be:
Layout: The layout for this movie gives very little information away on the front cover and shows only the main character standing alone with a very dark background telling the audience the film will be gritty, dark and serious. On the back cover there is a section of writing which tells a brief bit about the plot line and a few images underneath to visualize the information.
Colours: The whole cover front and back is coloured in black and dark blue representing the hero’s style, characteristics and the theme of the film. The logo for the hero is coloured in oranges, reds and yellows representing fire either to represent the hero’s flaws or that he/she themselves are corrupt portraying that good things aren’t always good.
Style of the text: The style of the text is small and capitalized making it standout from the dark background. It is printed small so the audience will first look at the main attraction which is the hero standing beneath his corrupt symbol and it may also be because the character is well known from previous films so there is no need to make the writing big as the hero is enough for the audience to know who he/she is.
Images: The images used are simple and few as less can sometimes describe more themselves and adding more may not look as attractive at first glance and would give to much away. The back cover shows a few images that show a few more characters that will be important in the storyline alongside some action images to keep the audience interested.