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The trailer is designed to excite and draw in the potential audience, by using quick cuts, quick-paced and intense music that builds throughout. The clips that are used in the trailer not only serve to give a taste of what the film offers, but they are also used as the dialogue is quick, humorous and catches the viewers interest. When all these elements are put together, the trailer created will capture the audience’s attention. This is typical for films of the action genre, as it encapsulates the whole theme of the film into one trailer that will make people sit up and take notice
In a way, the trailer is a mini film, as it shows the hero training, re-introducing the main characters as it is a sequel, showing them going about their business, introducing new central characters, bringing in the main plot point as well as the films villain, problems that arise for the protagonists, them overcoming the problems, and facing the villain before the trailer ends. Even though it shows the main points of the film, it still retains information from the audience on purpose, when regarding important plot points, such as certain locations. Again, it draws them in and encourages them to go watch the film when it is released.
Simple breakdown to the action trailer
Iron Man Trailer – http://www.youtube.com/watch?v=Ke1Y3P9D0Bc
The Dark Knight Rises Trailer – http://www.youtube.com/watch?v=g8evyE9TuYk
Action film trailers feature similar content following a rough format appealing to fans of the genre. The music will start slowly and quiet and build in pace and volume throughout mimicking the heart rate. Voice-overs will appear in time with the visuals helping to tell the story of the film
Initially the principle ‘good’ characters will be shown unsettled by something, the ‘bad’ characters then reveal little glimpses of themselves causing destruction. Shocked faces and peril, as everyone seems in danger. The hero tries to help but gets knocked back down, the world is seen desperate for a hero. The hero returns to fight for justice, the music gets louder and the pace quickens building the tension. Actions shots, fighting, explosions cut quickly together giving a taster of what the film holds in store. The title explodes onto the screen getting larger appearing to get closer to the audience, another final action clip to hook the audience before cutting to either credits or locations to view the film.
Appealing to the Audience
Fans of action/adventure films obviously like to see those elements within the film, so to hook the audience the trailer must to. The timing of the cuts and the pace of the music along with the actual content displaying the content the fans love with the unique narrative of the film. The mark of courage, showing a hero rise to save the day doing the right thing, using abilities they have for good. The music and sequences combined in a smooth action is a huge appeal watching the elite rise up for good. A similar sensation to sports fans, viewing the best, competing for the championship position but in a fictitious world of possibilities. The voice-overs and sections of dialogue spoken over the action shots are spoken slowly with conviction. These short powerful lines stick in the audiences mind and then so will the film!