The hypodermic needle model is when people get constantly injected with content on a daily basis, whether the content is pointless or not is another subject. Most of the time time some of it is pointless whereas other parts of it are not. It’s in a similar fashion to a doctor injecting someone with a needle.
Uses and gratification involves how people use content in a different way and how people are gratified by content in a different way. Reception theory is how people receive content and cultivation theory is how people cultivate content. Cultivation theory can also be does the content a person consumes fit into popular culture. Passive or active consumption can involve people passively ignoring content or actively engaging with content.
Now this second video is drastically different to the first one. This one is on the video game ‘Star Wars: The Old Republic’ rather than on the film ‘The Empire Strikes Back’.
Suddenly interactivity is involved, the relation to the characters is still there but in a slightly different way, as you the player are making the decisions now and it makes you feel more emotionally attached, connected and driven by it.
In order to define what group of people go into what socio-economic group on the socio-economic scale we need to determine their socio-economic status first. With the question examples in my previous posts I have covered genres, ages, gender and looks so far. But no it’s time to get to the very core of it all, deep within people’s mind sets and tap into their psychology of why they do certain things and why they watch, use and read certain things. Also their personalities come into it too.