Tag Archives: data

Audience research

Audience data – quantitative data such as age, gender, height etc.

Audience profiling – understanding an audience before hand so that, for example a product is aimed at the right type of people this can be done via questionnaires.

Demographics – is the most recent Statistical compilation of a populations attributes including gender, race, age.

Geo-demographics – is a combination of demography and geography for the application of business.

Consumer behavior and attitudes – are what sorts of things do people by and why do they buy them, is there a reason? This can be researched through these of questionnaires to gain qualitative data.

Audience awareness – is recognising before you create a product, what sort of audience are you aiming for, you would then, after selecting your audience go into doing background information on them.

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Primary and Secondary Data

Primary

Questionnaires – are used to gain a large amount of data from a large demographic, whether this be qualitative or quantitative data. A questionnaire can be focused to a specific research by changing the questions, making them more specific.

Interviewing- is a technique that is primarily used to gain an understanding of the underlying reasons and motivations for people’s attitudes, preferences or behavior (qualitative data). Interviews are not just subjected to one – one meetings, groups can be interviewed as well although when this is done you can get a more generalised opinion on a question.

Observation – is when the researcher personally oversees a group or individuals activities, this can be in many forms, for example participant and non participant. Participant is when the person being observed knows that they are, non participant is when they don’t know.

Diaries can be a way of obtaining either qualitative or quantitative data and can be used to realise someone’s work activities or daily lives.

Sampling is a mass data collection of a population and can be used to generalise certain things for example average age in an area. A census is a good example of sampling as it is a mass data collection of everyone’s age and name.

Secondary

Books – data collected by someone else, this data is used when a researcher needs references on a specific subject. A book might be titled computers of the 1980s, if the researcher wants a specific computer they will have to sift through the data and select it. This data is used to back up information or gain more information about a subject.

Internet – the Internet is a good source of information if you want to collect data quickly, however sites like Wikipedia are sometimes unreliable and may affect your project because the website is open to public editing.

Video on a specific subject used to get a more graphic image of the subject to better allow the researcher to interpret or summarise it.

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Understanding the Nature and Purposes of Research in the Creative Media Industries & Techniques

There are many methods and sources of research. Primary research includes interview techniques, observations, questionnaires, surveys, types of questions, focus groups, audience panels and participation in internet forums.

Secondary research includes books, journals, reference-based books and directories, periodicals, newspapers, film archives, photo libraries, worldwide web, searching internet forums, CD Rom databases, audio material, ratings, circulation figures and government statistics.

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Presenting Your Findings

z7gLMg4cni750GmB8VBymlPecmI_Present your findings so they’re easy to understand and stand out

Data has to be simple and easy to understand – when others look through work they want instant answers not to be searching all day

 


Audience Research

Audience Research
When creating a product you need to make sure it will be succesful so research is undertaken into the audeince it’s aimed at and even those it’s not.  If the audeince want one thing and you produce the oposite it’s not likely to be a huge hit, understanding what they look for when it comes to entertainment can also vary between class, age and demographic.  The language used will differ depending on the audience to suit them along with the content being shown.  By conducting this research you can also gauge the likely success of the production by how many have an interest in the topics and themes being created.

Audience Data

This is the number of people that listen to radio channel or watch a television show.  ‘BARB’ is an online website that shows the viewing figures of television stations and their programs.  Surveys published on the internet could also help to find out more about the demographics of areas and the link to the channels and music listened to.

Audience Profiling

Discovering more about the target audience will help to convey the right message and maximize effectiveness.  A profile might include details like: age, gender, educational qualification, financial background, interests, work experience and religious views.  A survey will answer most of these questions and there are also sites online with the demographics of certain areas. http://www.statistics.gov.uk/hub/regional-statistics/index.html

Demographics

The characteristics of a population this is an effective way to build an audience profile to maximize marketing potential.  This information can be collected through surveys or via online publications from previous research.

YouTube, Facebook and IMDB are sites visited by thousands on a daily basis for information and trailers about the latest films and television shows.  These sites allow you to view audience demographics for the product and can determine where the largest audience is, their age and any other products they enjoy.  Synergy between elements the fan base enjoy can be incorporated, if many action film fans all ride motorcycles then including this as an element within the film can boost sales and its reputation.

Geodemographics

This is very similar to demographic studding the characteristics of a population but by bringing the location and area into account it is a much more precise representation which will only be relevant to that area although it means that marketing to a specific audience in that area will become a lot easier.  This data can be achieved through the census produced and sent to every house.

Consumer Behavior

This is when, why, how and where people buy or do not buy a product.  This has many different levels and reasons for why people do what they do, impulse buys, clever marketing or the way the product works for the individual.  Surveys will tell you the rough information about peoples buying habits but observations will be needed as some of it is subconscious, like going to the shops for a chocolate bar and coming out with water and chewing gum.

Consumer Attitudes

Consumers have a likes and dislikes and when trying to market and product, by knowing their thoughts on a product it can be approached with a new light.  Mopeds are not seen to be a desired vehicle by adults because they are slow, noisy and not necessarily with a sleek design.  By addressing these concerns and advertising it in way that challenges these criticisms the attitude may change.  Surveys an focus groups allow the researcher to understand the consumer on a more personal level.

Audience Awareness

When producing a product it is important to keep referring back the audience research as this is not a product aimed at you, your producing it for an audience and so if it is going to succeed they will need to enjoy it.