Tag Archives: distribution

Avatar Analysis Part 2

The narrative structure of Avatar is in fact very simple than what we may realise. Avatar has a linear structure to the story, meaning that the film has a three-act structure of a beginning, middle and ending compared to a non-linear narrative that may go middle, beginning and ending. The film also has a closed structure as the film has a clear ending when Jake is permanently transported into the body of his avatar instead of an open structure when the film would end on a cliff-hanger. Furthermore, the narrative of the film is single stranded as the film solely concentrates on the story of Jake throughout the entire film. Avatar also has a state of equilibrium, which means a state of balance. The beginning of the film is where the state of equilibrium is defined, which in terms of Avatar means that the planet of Pandora is at first undiscovered by the humans. The middle is the disruption to the equilibrium meaning that Pandora is being slowly destroyed due to the humans mining for the valuable mineral that they are after. Finally the end, which is the reinstatement of the equilibrium, meaning that the state of balance has been restored and Pandora has been reclaimed by the N’avi.

Avatar on 3D TV

Avatar was released in cinemas in December 2009 around the world earning billions at the box office whilst also breaking records along the way. However, this was not the only edition to be released in cinemas. In August 2010, an extended re-release of the film was shown in selected Imax 3D and normal 3D cinemas that included an extra nine minutes of footage. This, however, was four months after the film was released on DVD and Blu-ray in April 2010 although this version only included the film and none of the special features. This was done so people would go out and buy the film again in order to see the special features thus increasing the profits made on the sales of the film. The three disc extended addition was in November 2010 while the 3D version was released globally in October 2012. The film was also released on other formats including on television where the film made its 3D world premiere on Sky on Christmas Eve 2010 before Channel 4 bought the rights to show the film on standard television which made its debut on 1st January 2012. Furthermore, Avatar was also released on the iTunes store, at the same time of the first DVD release, allowing the viewers to watch the film on their iPods or computers.

Production Research

Production Research

Production Research is questioning the product in hand and ensuring it covers the requirements for use and of the target market.  This covers all the areas when producing the product and distribution, you know the market and the audeince is there now time to actually make the idea.


This is what the end product will consist of.  In terms of a music video the elements that convey the story, urban backdrop to a man in a suit singing his troubles away.  This can be shown as a storyboard and props list, what elements will be seen?


How likely the product is to becoming a reality, costs, availability, location and distribution are all major factors.  A mission plan and schedule will help give an overview into the project and from this you can determine if it is viable.

Placement Media

This can often be easy ways for productions to increase their budget with little effort.  Product placement is inserting the product or brand into the music video for a fee.  Images of the product and points on the storyboard where it will be shown will need to be drawn up.


A spreadsheet will need to made showing the outgoing costs and the incoming funds with a breakeven point.  With any production there should always be a reserve amount of money as a back up incase one of the other production days doesn’t go according to plan.


The expenditure of the production will be put into a spreadsheet.  For a music video these cost may consist of: location, actors, crew, props, equipment, post-production and distribution.  This can be weighed up against the budget and then the variable costs can be negotiated, these would usually be days on location or studio and equipment hire.

Technological Resources

Software, music, design and text, these are all intellectual property protected by copyright.  The laws over these are slightly different depending on which country you’re in but to use a piece of music will cost the production company, as they have to pay a fee to the copyright owner.


All employees employed in the company or for a service should have a contract of employment.  The type of contract can vary depending on the individual’s position.


All of the locations used for a music video shoot will have first been scouted by the locations manager and reported back to the director with recce notes and pictures.  Once the director has seen the sites and approved these will be used.  Movement orders, risk assessments and release forms will need to be filled out as part of the official paperwork.  If the location of the production office is not close to the shooting location and so accommodation may be needed.  Should the end result go out in a physical form rather than online and digitally, the location of the distributer will need good transportation channels.


The product is made and works great however if no one can view it, it wont be successful.  Audience research will indicate how people like to view media content, on the move on their mobile, laptop, television and so on.  To grab the audeince the content needs to be shown where they will see it.