Product market – a mechanism that allows People to easily buy or sell products for example eBay or Amazon.
Competition – Contest between individuals or groups.
Competitor analysis – assessment of the weakness and strengths of current competitors.
Advertising placement – where a branded product is placed in a advert or movie etc to gain the attention of an audience in order to try and tempt them to go out and by the product.
Advertising effects – advertising is used to sell a product and to do so businesses try to invoke an audience visually and orally enticing an audience into a situation or creating a narrative for a product to capture an audiences imagination.