Tag Archives: Facebook

Spotify – How a product addresses the audience.

spotify-cutSpotify is a music streaming service that can be downloaded as an app onto smart phones. It appeals to a younger age group; teenagers, and people who use their phone a lot,  as it is easy to use and it can be linked to Facebook profiles so people can share what they are listening to. The logo in itself appeals to the target audience as it is bright, fun and catches your eye. The app is well thought out, and its simplicity in design makes it  a popular app. It features a most popular track list, amongst others, which is relevant to its target audience, as they often keep track of whats new, and whats popular.

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Comparing My Primary Research to What I Have Found . . .

Comparing both my primary research I had conducted and the secondary research I had searched out, I have noticed that the new Evil Dead trailer is responding well to their audience, as there are a few people who have liked and preferred the remake trailer, as overall 10 people (included the person who liked both), liked the remake trailer, to which looking at the statistics on YouTube there are 2,749 likes showing that people like the trailer.

I also checked on Facebook to see what other responses are, for students that study at Bridgwater College there are less then 20 who like the trailer/film, this can be due to the amount of people actually going around and liking products, and or there are not a lot of people signed up to Facebook, which then those people have a disadvantage as they are not able to like certain things basing on Facebook to share socially. However I also checked to see the amount of likes that are just based in the UK and I have found out that 56,800 people have liked Evil Dead. Even though this is a big gap difference between my amount of research and the secondary research I am finding, I can say that from both I can see that the trailer is reaching to their audience. I can see this as when I was researching the trailer on YouTube and the amount of likes on Facebook, it also showed me what other people had liked or similar features for what I am looking for, showing that the trailer is appealing to horror seekers as they watch or like other gory films.


Audience Panel – Audience Feedback

Audience Panel

This is feedback generated from the audience for the show; this is not a selected group of people but anyone with a comment on the show.  Whilst watching an episode of ‘Doctor Who’ many people send twitter and Facebook updates on what they think of the show.  By monitoring the audience’s response to the episode it can help to improve future ones.

If for example many people comment on the way the Doctor dresses saying they really like it, the producers know to include this style of clothing in future episodes as it has had a good response.  On the other hand if one of the characters are commonly spoken about saying they’re not funny and are generally not liked, then the producers will have to make a decision of what to do with the character.  It may be the best option to replace the character or change the aspects that aren’t enjoyed.

doctor-who-motorcycle


Iron Man 3 Demographics

Iron Man 3 Demographics

IMDB

(http://www.imdb.com/title/tt1300854/ratings?ref_=tt_ov_rt)

The most popular audience for the film is 18 -29 year old males giving 41,599 votes towards the subject.  The next most popular is males aged 30- 44 with 17,735.  The film draws fewer fans after the age of 45 and very little females under the age of 18, there are still around 2000 males in the under 18 age category but this low number could be related to the age rating of the film.  Being a 12A only leaves a six-year age gap for viewers in the bracket rather than the 11 years for the ‘most popular’ audience for the film according to the statistics.  The number of users in each age group will also have to be taken into account.  Surprisingly though the female voters under 18 gave the highest rating for the film despite being the second lowest category to view it.

YouTube Trailer

Iron Man 3 Trailer

 

(http://www.youtube.com/watch?v=Ke1Y3P9D0Bc)

The top demographics for people viewing the trailer are males aged 35 – 44.  Within the comments viewers have related the film to other recent action hero films – The Dark Knight, Green Lantern, Ghost Rider.  This suggests that the film is not only aiming for an action genre audience but targeting those having watched other superhero films.  The USP of a superhero film is their powers and seeing them in action, this would give reason to show the Iron Man suit in action using a variety of powers to attract this audience.

Iron Man Season 2 – Episode 10

This is section from the cartoon version of Iron Man released in 1996 has a top demographic audience of males ages 35 – 44.  This is the same as that of the new Iron Man feature, the character and his powers being shown off appears to be a huge hook in drawing in the audience.

Facebook

Influenced from the IMDB and YouTube research, I used Facebook to find how many 18 – 29 year olds ‘Like’ Iron Man 3.  59,540 males in the UK and 16,580 female which ties in with the other statistics defining this age group as the target market.  Only 22,360 males and 9,400 females have ‘Liked’ it demonstrating the decrease in the number of older fans, although the number of older members of Facebook will have to be taken into account.


Identifying An Audience for the Blog

Identifying An Audience for the Blog

 

Using Facebook as the marketing tool it is you can determine the number of people with the same interests, using these filters you can narrow down and audience.  Using the Facebook tools I plan to identify a potential audience for the blog filtering through 16-19 year olds with an interest in media.

 

The search filters take information form Facebook users accounts, when they ‘Like’ an item, product or person this is all research data that can be used later.  Facebook acts like as a huge census gathering data from all users.

–       Age 16 – 19

–       Console Games

–       TV entertainment

–       Films

–       Music

There are 7,114,140 people in the UK with interests in these subjects and so will have an interest in the subjects being brought up on the blog.  From this number 5,720 people are from Bridgwater, which should allow them to relate to some of the examples easier.

 

The blog is targeting these people, as they are likely to still be in education and have an active interest in media.  The blog sets out to explain things simply and easily, doing the research so the readers don’t have to.


Proposal

What my group proposes to do is create some surveys and questionnaires. Some of these will be face to face, others will be condcuted online i.e. on Survey Monkey and the link would be posted on Facebook.

We would then probably get a focus group of people together who have watched ‘The Dark Knight’ and show them Adam West 1960’s ‘Batman’. We could get another focus group together too of people who have watched modern ‘Doctor Who’ and show them 1960’s ‘Doctor Who’ if we have time.

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