Tag Archives: Film

Critical Approaches market research

The idea of Market research is too see what people like and buy in the market and also to gather certain bits of information  from markets and people who buy certain products or brands. Market research can also be utilized for film production and ideas for the film society as it would give ideas for promotion, what people would expect, testing the concepts and knowing what is to be expected. Media companies would use this see what people would want  in terms of what they would expect for things like movies, TV shows, kids shows and etc all so the media is always seeing what people want and what the competition may be. 

Should media based companies want to use those techniques to get their way of collecting the evidence to what they are developing then It could be a way to try and get some more clearer results like trying to figure out what people want in the market and see what could get people to see what those developers produce.

The many ways of collecting market research can come from Online or written surveys, focus groups, personal interviews with groups of people, observing individuals and field trials. These tend to be the best ways of collecting the infomation and can being done from one of the ways can have good results.

The sources of information in market research can be collected by stats from goverment collecters to see the income and tradeing of a media based product, an economic investment which also looks at priceing and contents of said products and finally research reports that show summaries of products though needs registring.

Market research is also there to see if there is a gap in the market that producers and developers could jump onto knowing that there may be a chance they can be in that gap that can be commercial viability, sponsorship to get the funds can also be a help for the show or films finance as well as looking into the equipment that you will be using and looking into the time scale so you can see where the best time to release or show something will be so people can know whats so big at the time and keep the project on hold till there’s a chance to release the production.

The Primary research side of things is talking to people about what you could expect on the market or what certain people will want, this research helps when wanting to get exact results for wanting certain products created and need greater results that what’s already in the market.

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The Hangover Analysis

On a bachelor party in Las Vegas, four friends are drugged, and wake up the next morning with no memory of the night before. Realising that the groom is missing, they retrace their steps to find him, slowly revealing what had happened.

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Censorship Questionnaire Results

Age

17 18 19 20
4 3 2 1

Gender

Female Male
6 4

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Censorship Questionnaire

Censorship Questionnaire

 

Age…………..       Gender…………..

 

Q1. Do you purposely watch films or television shows with violent or sexual content?

 

Yes              No

 

Why?

 

 

Q2. Do you think that films and shows with violence can affect the viewer?

 

Yes              No

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Kick-Ass 2 trailer questionnaire results

Kick-Ass 2 Trailer

Age  

17 – 2

18 – 3

19 – 5

20 – 1

21 – 1

Gender

Male – 8

Female – 4

Ethnicity

All British

Q.1 How often do you watch film trailers?

All the time Occasionally Never
 5 7 0

Q.2 What genre of film do you prefer?

Action Romance Comedy Sci-Fi Horror Thriller Drama Animation Other (Please specify)
2 1 3 1 1 1 1 2 0

Q.3 How do you watch film trailers?

Computer Phone Cinema Tablet Other (Please specify)
6 2 3 1 0

Q.4 Does watching trailers affect your viewpoint on the film?

Yes No
11 1

Why?

For this question, the main response was that they felt that if the trailer appealed to them and interested them, then it would affect their decision to go and watch the whole film, whether it have a positive or negative reaction. There was one response that disagreed with the question, and they felt that trailers mis-represents the full films, and prefers to make their own mind up about it.

Q.5 Did you like the Kick-Ass 2 trailer?

Yes No
10 2

Why?

The popular response for this question was about the action, humour and the fact that Jim Carrey stars in the film. All of these elements are included in the trailer not only to give a taste of the film, but to draw in the viewer and encourage them to watch the film. Jim Carrey in particular is a big name in films, and has stood out to a lot of people as a talented actor, and therefor people who would not usually watch this genre of film would be interested in it.

Q.6 What elements of the trailer stood out for you?

Music Action Humour Story Characters Actors Editing Other (Please specify)
1 1 3 2 2 1 2 0

Extensive Trailer Breakdown – Kick-Ass 2

Kick-Ass 2 We are introduced to the two main characters at the start of the trailer, as they are training up. This also serves to introduce the two characters together. The music is upbeat and quirky, matching the style of the film. The colour and lighting is bright and clear, showing that these two characters are on the good side. It also serves to show the films sense of humour.
We are then introduced to the films main character, to give a more thorough introduction and to establish his role in the film. Screen shot 2013-05-17 at 11.39.57
Screen shot 2013-05-17 at 11.40.11 The films co-star is also introduced more in depth as her role is established in the film.
We see the characters going about their lives, showing them working together. The music is still upbeat, with a sense of action, to reflect what is happening on screen. Screen shot 2013-05-17 at 11.40.25
Screen shot 2013-05-17 at 11.40.49 New characters are introduced, and we are shown how they relate to the main characters, and what role they play in the film.
We see the main characters and the new ones working together, further establishing their role in the film. The feel of the film becomes more surrealistic and chaotic, matching the music. Screen shot 2013-05-17 at 11.45.03
Screen shot 2013-05-17 at 11.41.19 The main plot point comes in with the main villain of the film, giving a motive for his actions. This is where the music begins to become more intense and starts building. The colour, and lighting is dark, to reflect the anger and sinister feelings that the character feels.
We then see the villain begin to take action, by creating an alter-ego. Screen shot 2013-05-17 at 11.41.50
Screen shot 2013-05-17 at 11.42.17 Showing the villain teaming up with others and also hiring thugs to help spread destruction and chaos. The music beings to be very fast-paced, to match the action.
Although they are causing trouble, it doesn’t affect the main characters until this scene, where the main conflict starts. This is where the main characters realise how serious the problem is with the villain. Screen shot 2013-05-17 at 11.42.29
Screen shot 2013-05-17 at 11.42.51 Trouble arises for the protagonists in the form of terror and authority crack down. Often in action films, authority figures, such as government officials and police forces mistakenly try and take down the heros, thinking that they are the threat.
The trailer also reveals personal problems with the main character, to make him more complex and realistic to the audience. The colour here is more washed out and de-saturated, further adding to the mood of the scene. The music becomes melancholy and slow. Screen shot 2013-05-17 at 11.43.08
Screen shot 2013-05-17 at 11.44.33 The character finds himself in danger, and has to find a way out of it. The music matches the mood and seriousness of the scene, as well as the colour, which is dark and moody.
The hero gets out of danger with the help of others, and faces the threat of abandoning the idea of helping take down the villain. They then realise that they have to defeat the antagonist as if they don’t, then nobody will. Motivation sets in as they prepare for the showdown. The lighting gets brighter to reflect this and the music picks up again. Screen shot 2013-05-17 at 11.43.25
Screen shot 2013-05-17 at 11.47.11 Everyone teams up to take down the villain, in a showdown at the end of the trailer. The colours become more intense, creating the sense that the film is about to become even more intense.
The hero and the villain face against each other. In this frame, you can clearly see that thought has gone into the colour of the costumes, with the villains being black, with leather and harsh features, whereas the hero’s costume is bright and simple. Screen shot 2013-05-17 at 11.43.54
Screen shot 2013-05-17 at 11.44.19 We briefly see them fighting, which takes the trailer up to its climax. At this point, the music is quick, high-tempo and intense. The slow motion with the fight scenes shows the audience that the climax is harsh, action packed and dramatic.
The title card punches on to the screen, revealing the name of the film. The bright colours against the dark background makes it stand out, and the texture in the font gives it a grungy, action feel. The yellow and red colours, even though it isn’t obvious, creates a subliminal sense of danger and ruthlessness. Screen shot 2013-05-17 at 11.45.19
Screen shot 2013-05-17 at 11.45.33 Another title card comes up, tantalising the audience that the film is coming soon, even though we don’t know when. The words are in the same font as the title of the film for continuity.
The last title card comes up showing the main cast of the film and also some of the crew, like the director and producers. At the bottom, a link goes to a Facebook page where fans can get updates on the film. Screen shot 2013-05-17 at 11.45.42

Media Student Audience Profile Results

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