Tag Archives: Focus Group

Batman Focus Group Results

Here is our main findings that our group discovered while undertaking this focus group about 1960’s Batman and modern Batman ‘The Dark Knight’.

Batman Focus Group Clip


Iron Man 3 Trailer – Focus Group Screening

This is the video of the focus group viewing the trailer.  This is done to see how the audience reacts to footage as it’s being played.

Noticeable qualities:

–       0:26 – yawn

–       0:50 – all eyes focused

–       1:38 – audience members being distracted easily

–       1:46 – all eyes focused again as music speed increases

Kick-Ass 2 trailer questionnaire

I created this questionnaire so that I could get an idea of what 16-19 year olds (the focus group) thought about trailers, and how they react to them. The questions that I included were about how they access film trailers, what genres they prefer etc. I started out with general questions to get an idea of how the focus group uses technology and how they react to film trailers in general. I then included questions about my chosen trailer so I can see how certain aspects of trailers and films can affect the way that people think of them, e.g music, editing, actors.

Kick-Ass 2 Trailer

Age…….…….     Gender………….….….     Ethnicity………………………..…….

Q.1 How often do you watch film trailers?

All the time  Occasionally  Never

Q.2 What genre of film do you prefer?


Action  Romance  Comedy  Sci-Fi  Horror  Thriller  Drama  Animation  Other (Please specify) 

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Iron Man 3 Focus Group Results

Iron Man 3 Focus group results:

Gender Age
Male Female 16 17 18 19 20 30+
Audience Responses 4 6 1 2 3 2 1 1


Favorite Film/TV Genre Number of Feature Films viewed in last 4 weeks
Comedy Horror Action Romance Thriller Reality Other None 1 to 4 5 to 10 11+
2 1 1 1 1 0 4 0 5 4 1


Favorite Hobby TrailerAffect Choice to View Film
Sport Console Gaming TV/Films Driving/Riding Shopping Creative Projects (art/photography) Yes No
1 0 4 0 1 4 7 3


Appeal of the Trailer
Music Fight Scenes Iron Man Suit Good vs Evil Women Voice-over Explosions Pace of music + cuts Story
5 6 3 2 2 2 5 3 1


Bad points of the Trailer
Music Fight Scenes Iron Man Suit Good vs Evil Women Voice-over Explosions Pace of music + cuts Story
2 1 1 1 2 2 0 0 0


Other Comments
What will happen next Excited Attention Grabbing Looks awesome Captures the film well Music was great
1 1 1 2 1 1