Producers will gather a demographically diverse group of people to generate feedback and discussions on the product.
A group of people with different ages, likes, ethnicity etc. will usually view a pilot episode of the show, this may be recorded to observe the audiences reactions to the content. After this a guided discussion will take place, the producers may ask if they understood all of the content or if they found themselves getting bored at any stage. The group will then answer and discuss their different perspectives. The main downside to this is that some members may lead the group into agreeing with their opinion however focus groups tend to jog memories brining many ideas to the surface to then be deconstructed by producers.
Focus Group – Iron Man 3
Focus groups are a good way to gather information about a product quickly with group diversity. To understand more about why the Iron Man trailer appeals to certain audiences I will gather a group of people, different ages, gender and likes at observe them watching the trailer. The more diverse and larger the audience is the better to determine the audience’s likes and associating it with that type of person – creating an audience profile. Their reactions to the trailer as it’s playing may determine the elements that worked well amongst the group. A quick survey at the end to find out what people thought of it, the elements they liked and those they didn’t and ultimately if it will affect their decision to see the film.
A private survey at the end will avoid group bias, in a group a few members will the authority role, which other will tend to agree with despite their true opinions.
Comparing the observations made with the group along with the survey should aid my deduction of the target audience and how producers target the content specifically towards them. Combining this with the secondary data collected from online sites, a clear format should present itself.
The target audience for Adam West 1960’s ‘Batman’ is families but it appeals more to kids than it does adults. It enjoyed a prime time slot in the USA during the 1960’s and it was repeated in UK in the 1970’s also at prime time. It lasted for three seasons. Not as much violence was allowed in the 60’s as it is n0w and that is why the decision was made to make ‘Batman’ have camp and comedic elements in it. It was originally intended to be a serious program back in the 60’s but over the years this has changed and nowadays it has sort of adopted the role of a sitcom. Another reason why it had camp and comedic elements in it was because of the target audience so the content in the show was fit for viewing and fit for purpose and the screen.
First of all one of our original ideas has slightly changed. Originally, we were just going to show focus groups 1960’s ‘Batman’ and ‘Doctor Who’, but now it appears that we might show them modern day ‘Doctor Who’ and ‘Batman’ too. This is to get a larger comparison between the two as some people might forget some elements of the modern versions. Also we might show it to people who aren’t fans of them and/or people who have never seen them before. Probably most people will think they are rubbish before they watch them, but after they have watched them they will probably like them.
What my group proposes to do is create some surveys and questionnaires. Some of these will be face to face, others will be condcuted online i.e. on Survey Monkey and the link would be posted on Facebook.
We would then probably get a focus group of people together who have watched ‘The Dark Knight’ and show them Adam West 1960’s ‘Batman’. We could get another focus group together too of people who have watched modern ‘Doctor Who’ and show them 1960’s ‘Doctor Who’ if we have time.
We plan to create questionnaires and surveys and give them to people in the focus group of 16-19 year old teenage media students as this is the target audience we are trying to reach out to. Some of these will be handed to people directly, others would be conducted online e.g. Survey Monkey. Some might even be asking the people all the questions directly. We would collect the survey results after a week has pasted as we feel this is an adequate enough time to collect all the necessary results that we require.