Tag Archives: Geodemography

Audience Profiling

Audience Profiling is when the creators of a program or product investigate their potential audience to make sure that the content they are producing is suitable and will effectively apply to them. Demographics are one way of doing of this. This would include socio-economic scales, to understand what kind of job and income that the audience would have. Geodemographics would also be taken into account as people living in crowded council estates would probably watch different things than people who own their own house in an upmarket area. Psychographics would also be helpful as it gives an insight into the viewing habits and also their spending habits.