Tag Archives: glossary

Producers Reaching Audience

Producers know they are reaching the target audience  in Call of Duty Black Ops because they look at the measured retail sales and the online gaming log in details. If someone is playing a video game online the information would be recorded. For example EA uses an online multi-player code system to count the amount of people who have bought the game brand new and it uses the server to count the amount of people playing online.

Producers know they are reaching the target audience in Facebook because of the number of people that sign, people that create an accounts and they have peoples personal information on the dater base. It targets audiences in way that it a makes it look more visually appealing  and suitable to the appropriate age groups.

Producers know they are reaching the BBC iPlayer target audience because they can track what TV shows are being watched at any time, the types of programs being watched will give the producers a good idea of the demographic of their audience and therefore this will allow them to see if they have reached their target audience


How a product addresses an audience

Different products address different audiences by having there own unique style, layout, colour, font and font size, who or what is on the front cover etc. an example of three different magazines for three different audiences.

Audience one: Magazines aimed for teenagers (16-19) would mainly have someone famous on the front cover or the latest technology product, big bold brightly coloured letters maybe resembling the colour of the product or having the most important bit coloured red as the producers want their audience to see that first, having the famous person wearing similar style of clothes. Very little writing would be used, three word sentences or just one word that stands out from the rest. There may also be a small box that mentions prizes can be won which would appeal to the young audience. Inside would be topics on latest technology such as phones and Ipods, they may also be information about certain famous people who attract a young audience and entering contests that will appeal to the young audience.

Audience two: Magazines aimed for adults in business (30-45) would have just one or two people on the front wearing suits with their arms crossed showing authority and an image that shows he/she is successful. The font would be bold, either coloured red or white to show the seriousness of a topic such as money. The background may also be related to a topic and the magazine such as buildings, computers or pie and bar charts. Text will be in small font as small paragraphs describe one or more topics of interest placed just below a sub heading. Inside there would be plenty of in depth articles about certain products such as phones and computers, there may also be information that include pie charts or bar graphs for a visual view of certain complex topics. The advertisement would include expensive clothes like suits and smart shoes or expensive accessories like watches and latest technology such as phones, laptops or even hands free products.

Audience three: Magazines aimed at an elderly audience (50-70) would consist of being more hobby based and may show a pair or group of elderly people doing something easy and practical which is hobby based like gardening, sewing or making jewellery. There may be famous people on the front cover in the same age group as the audience that tell bits of their life or hobbies they enjoy for example Alan Titchmarsh who is not only in magazines but also has a TV show which is primarily aimed at an older audience as it consists of similar topics that the older audience are interested in such painting and gardening. Inside the magazine would be information about other elderly peoples lives, likes and interests. There may also be articles or stories about pets and their owners.

Producers know when they are reaching a specific audience by receiving feedback from customers letters or email explaining how good or bad the magazine has been. If the product is selling well this will be a more accurate indicator of finding out how well the type of magazine is selling, the higher the profits the more successful the product is and this demonstrates that the content is correct and targeted at the right audience.


Audience profiling

In media there are audiences for the different uses of media such as TV, radio, newspaper, film and theatre. These audiences are then categorized by who they are, where they live, what they do etc. One of the categories are for a mass audience who are a representation of most of the society and are considered average people of the society. The mass audience consist of families living in small to medium communities and having job status’s such as receptionists, builders and school teachers. low to medium paid jobs. (10,000 – 30,000 pounds a year).


Qualitative audience research

Qualitative research is collected by using the techniques of interviewing individually, making small focus groups of no more than fifteen people and using an observational techniques to overall gather direct and precise answers that are also more reliable than quantitative research giving accurate data.


Quantitative audience research

Quantitative research is gathering information in large amounts, this is done by collecting information from surveying a large group of people by using the techniques of mail surveys, telephone surveys and internet surveys.


Qualitative

Types of research:

A: Qualitative

Qualitative research is the type of research that allows you to explore. For an example you can use it in focus groups to find out what people’s feelings and opinions are. This uses open-ended questions. the other research methods that are used within this type of research are primary and secondary, by using primary research you can find out new things that no one has never found so you would be the first to find it. using secondary research would be finding research that someone else has already found and you are reusing the information.


How a product addresses the audience – Images

Images are an important part to how a product can address the audience as it can change the way that they perceive a product. For family orientated products, like healthcare and furniture products, images of families are used, to create the sense that buying these products will enrich the consumer’s life.

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Another way that images are used, is through symbolism. Flowers are often used to symbolise different meanings. Red, pink or white roses are often used to represent love or romance, and often used on women’s perfume, as fragrances are often associated with romance.

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How a product addresses the audience – Colour

Colour can affect the way that the audience reacts to what they are watching. Some films add a tint to create a certain type of mood, like The Ring, which is tinted blue to give a cold, creepy feel. Likewise, brightly coloured films, like animations, would attract children as the tone of the film would be friendly and happy. On the other hand, dark and de-saturated films would appeal to an older audience, as the film would include serious and sinister themes.

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How a product addresses an audience – Modes of Address

When a film or T.V program is made, then the creators have to think about what the audience wants and how they will react to certain things. The sounds, images, colours and words used in the film or T.V programcan influence the way that people react to the content.

Language is a big part of this as different dialects would be dubbed so the content can reach a larger audience than just one language. Not only this, but different modes of address, like certain types of slang can affect who does or doesn’t watch it, as in different places, different types of words would be used and applied, that are different in another place. This would then draw in many different types of people as they can relate to the people in the film with the same mode of address.

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Market research

The purpose of market research is to collect and gather data on the target audience, the data collected then helps how to improve marketing techniques and helps in noticing problems before they become a main problem in selling the product.

There are many different methods of how market research is done some of these are: creating surveys so you can analyze a sample group of the target market. Surveys can be done in many different ways from one to one interview surveys which can be done anywhere be it public or local, telephone surveys which are a less expensive way of interviewing but it is a lot harder to convince people to do an interview over the phone, making online surveys are a simple way of getting results but are very unreliable due to people not answering the questions truthfully or not doing it when needed. Focus groups is a good way of getting data as it helps get lots of different results at one time also as it is done face to face the results are more reliable. Observation helps capture peoples behaviour and actions when testing a product or how they react to a given question.

There are different sources of information which is used to collect market research, some of these sources are looking at secondary data which is information that has already been collected such as reports, statistics data and anything that has been found on the internet. These all help to get an understanding of people in the target audience.