Tag Archives: Groups

Media Focus Group Survey Results

Graphs- Media Focus Group Survey

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Quantitative Data – Ways to Collect the Information

Quantitative data is the quickest way to display many answers in an understandable way.  Charts and graphs quickly establish many results and the information can be gathered in a number of ways.

Surveys

These can be distributed over the Internet to reach a wide audience with results being generated instantly; multiple-choice answers can then be quantified displaying the most common answer.  The questions chosen will need to cover the basic outlines of the subject as well as the in depth questions to fully understand the audience taking the questionnaire to ensure its not bias.

Survey-Monkey is a popular online site allowing you to create surveys and then send a URL link connecting people to the questionnaire.  The answers are then recorded on the site; graphs are then produced for the multiple-choice answers.  The open-ended questions are usually qualitative results however if several people answer with the same answer that can then be quantified (70% of all said they “love it”).  Distributing the survey online ill also produce demographics recoding the location where the survey was accessed and how (mobile device/laptop).  The surveys can also be printed out and given to people by hand however this requires you to go back and collect the surveys when they’re done and document the information manually.  The results can then be added to the online documents to generate the full results.  The more people taking the survey the more accurate the results will be.

Viewing Figures

Viewing figures of a television show can tell a lot about its success.  BARB provides weekly UK viewing figures, people of all ages, class with different religious views and jobs from all over the UK report on the shows they watch.  This number of results is then multiplied to reflect the number of residents in the UK to present a rough viewing figure for the channel.  Corresponding this information with the shows that were shown for that day will give a good indication of what’s popular on television.  The popular channels will be the clear number one choice for distribution however the channel itself will have want the production on it.

Focus Group

Charlie Brooker used a focus group to determine teenagers’ thoughts on different television shows.  He showed a group of about 15 students a documentary, a teen drama and a reality TV show, he than asked them to hold up a sign saying ‘bored’ on it at the point they lost interest in the programme.  The time it took for each student to raise their ‘bored’ card and the number of overall students that did so during the extract can be used to demonstrate and find out teenagers true feelings to the television shows being marketed towards them and those not specifically aimed at them.


Media Focus Group Surveys & Questionnaires

My group are planning to conduct various surveys and questionnaires on both the web and face to face. They will be completed by focus groups. This could be a number of different focus groups of it could be the same one all the time, we don’t know yet we haven’t figured out what we are definately going to do yet. The focus group and target audience that we will be focusing on the most though is obiviously 16-19 year old media students as anyone who has read my previous posts will know.

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Audience Profiling & Quantitative Audience Research

In order to define what group of people go into what socio-economic group on the socio-economic scale we need to determine their socio-economic status first. With the question examples in my previous posts I have covered genres, ages, gender and looks so far. But no it’s time to get to the very core of it all, deep within people’s mind sets and tap into their psychology of why they do certain things and why they watch, use and read certain things. Also their personalities come into it too.

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